Joseph Little's Blog – November 2010 Archive (1)
Emotional Connection
Almost all dealers want to create that emotional connection between themselves and their potential customers. Where I come from most customers want not only get the big deal but also they want to think, and believe, that the person that they are buying from is on "their side". It takes me back to the King of the Hill episode where Peggy wants to buy a car but Hank tells her that he'll do the negotiating because he has "a car guy", a "car guy" that he's been buying from for 25 years. Peggy… Continue
Added by Joseph Little on November 10, 2010 at 4:48pm — No Comments
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