One of my most favorite sayings in the world goes like this:

“A sale, like a war, is won by many battles and lost

by one”

This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a…

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank for

     • It’s Your Job – to create good…