https://www.youtube.com/watch?v=VP4ghUEf-RY&t=2s…

One of the most important considerations we have in business is to understand the balance in choosing between volume and margin. If a dealership was only concerned about volume they might price customer pay repair labor at $60 per hour. If they were only concerned about margin they would consider a labor repair rate of $180 per hour as…

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart…

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this…

7. Amstrad E-mailer 



The Amstrad E-Mailer was a wired phone with an LCD. This magic telephone had a dial-up web browser. But the main thing here, as it said in its name, that you could send emails. The gadget was presented to the public in 2000 when such idea could have a success. It could have done a great job, however, developers used “pay as you use” model, which was too expensive. And the gadget itself wasn’t a good-quality product. The good idea…

You can think of applying for a special auto loan online if your credit is subprime and you are finding it hard to get approved for a car loan through conventional means. Nowadays it is possible to find lenders that specialize in providing auto loans to borrowers who have bad or no credit histories. The right place to begin your search for these loan…

I f you are looking to get better and make changes in the areas that would make the biggest impact on your production and business. One of the keys that you must use to direct you – is to focus on what you have control over.

A lot of sales trainers and consultants that are putting content out specifically for the consumption of salespeople are talking about process…

There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail. 

Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone.

For the next few weeks, we’ll be focusing on…

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

• What percentage of your business is generated by women?
• What percentage of your leads are generated by women?
• What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new…

Even though the Chevy Colorado bumper is tough, some situations can make it to scrape off. Most marks are a result of other objects along the road or parking lots. Paint spots can also be left onto a vehicle if it brushes against another car.  The bumpers are great in that they absorb impact that would otherwise dent a car. But the…

Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe

 …

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.

In fact, messaging has become a favorite means of communication for both…

In today’s society, people are busier than ever which makes getting in touch with them a challenge.

One of the best ways to connect with your potential and existing customers is through email but it could end up in their spam folder or they could just delete it, thinking you are just trying to “sell” them on something.

Despite these potential pitfalls, there…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …