Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local…

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search…

Technology has a double edged sword and equally can be "our killer" as much as it can be our "life savior". It also holds opportunity and our success at hand.

The biggest and most important problem I see for many car dealers is that most fall into being a "follower" and not "leader". Our concern and effort to what others are doing has much time, money and focus invested…

Surveys continually show that people dislike buying a vehicle. Although the numbers have gotten better over the years, people still dislike the car-buying experience. The key word here is “experience.” Everything you do is sales and selling. Every person in the dealership is in sales. Everything the customer sees is selling. What message is the customer receiving?

Selling today is not about feature-benefit selling alone. Any dealership that is being trained primarily on…

CLIFTON PARK, N.Y. – December 17, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the third year in a row that Auto/Mate has received the honor.

“"I believe what makes our team so great is having people share the company goals along with their individual knowledge,” said Mike Esposito,…

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Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of businesses that do their marketing using Facebook. Last week, they added a new feature that they hope will…

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.

This is Part II in the series…

I know this Video was uploaded some time ago, but it still is showing up on the serps. Please take down!…

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or…

Alexander H. Leighton says..."morale is the capacity of a group to pull together persistently and consistently in pursuit of a common purpose.

Something that has always been apart of the automotive industry is the group of tough love managers and owners... you know the ones that pull the team together for a meeting and all hell breaks loose, Screaming and Yelling and demoralizing the group like that is going to get them pumped up? I know everyone in the industry has seen it at…

I use this term alot with my managers and salespeople...I have this on my wall in my office!

I use this as a way to remind the guys that each and every person on our team has to want to be the absolute best at thier craft!

As managers we have this desire to coach things like Negotiating, or closing, or product knowledge...Now i am all about making sure these tools are…

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations content,…

Winning is very IMPORTANT. I've done my share of winning. Finishing First. The Gold Medal Performance etc., but putting all that aside, what's REALLY the MOST IMPORTANT aspect to living life?



• Is it Winning?

• Is it Fame and Fortune?

• Is it Finding Love and Companionship?

• Is it Merely Trying Hard?



I came across this story and short video recently that drove me to answer the question: What's REALLY the MOST (or one of the most)…

Following is a "Q & A" excerpt from a conversation between Laurie Halter, Charisma Communications owner, and Brent Albrecht, SOCIALDEALER Marketing Director. In this meeting, Laurie and Brent discuss the development and evolution of Facebook into a powerful advertising platform that dealers can leverage to drive more sales and service business into dealerships in 2013.

Laurie:  So Brent, I hear you…

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – the Pope gets a new ride, a man kills his roommate over a pork…

There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as part of a…

Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.

Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.

1. Browsing – The Silent…

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of things. The…