Newsletter December 2012

Are You Willing To Change?

                        This month’s newsletter is different in that it will relate to your everyday life including life at the dealership. Many people use this time of year to set resolutions for improvement in next year’s results. My personal viewpoint is that without a firm…

SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes

Venice, CA – December 11, 2012 – SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified…

It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.

This is Part IV of the series on timing. Please read…

The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:

1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation

When it comes to car buying, women…

As we look forward to the coming year, I believe there will be five key challenges that confront every dealer in their used vehicle operations.

Challenge 1: Creating a vehicle segment-specific investment strategy. This means regarding each segment of vehicles (e.g., compact cars, SUVs, vans, etc.) as distinct classes of investment opportunities, and managing them as an investment manager would a client’s portfolio.

Challenge 2: Lower cost sourcing of vehicles.…

What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a buyer to one dealership but not another?

To find the answer, let’s try and…

Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for your …

Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Kate is pregnant, Ford and GM’s sales rise, and…

"Don't wait until everything is just right. It will never be perfect. There will always be challenges,…

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a manager.  The previous manager left to go work for a vendor for similar pay and less hours over a month ago.

Here is a dealership that has an internet department that is running with no process and no real idea…

The average dealership hires a salesperson and, after a brief introduction of paperwork, allows the salesperson to begin talking to and selling to their customers. Some dealerships may send the salesperson to a meeting room to watch a series of perfunctory training videos and then cut them loose on the showroom floor to sell. Either way, the day of unleashing an untrained salesperson on a well-trained customer is dead.

The days of counting on a steady stream of traffic and…

Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive SEO? Lets take a quick look at the…

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…