One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement through likes, shares, and comments.

However, the increasing trend is also making it harder to stand out. With more of these pictures hitting Facebook on a regular basis, it's important to…

The small squads fought hard and terribly for days to take the hill from the enemy.  Standing, finally, at the top, weary to their bones, the hill they took is strewn below them with the awful results of warring, equipment and blasted debris everywhere, things still smoking.…

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read…

Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …

On May 8^th of this year I published an Up to Speed article titled “Did You Ever Look at Your Service Gross Potential THIS Way”  In that article I stated that NCM Institute…

The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to drive in rigs with paw-activated accelerators and…

When you talk to some of the most successful people on the planet, what is the #1 reason most give for their "overnight" success?  All FAILED many times, they learned from the setbacks, BUT, they got back on the horse and NEVER GAVE UP!    

The same is true for the most successful people in our business too.  They didn't quit when they had a bad day, a bad week, a bad month.  Funny how the law of averages always works in your favor if you just don't give up.  Stay the course and even…

        It's no secret that those of us who train for The Dealer Resource Group, spend a ton of time on the road.  A lot of windshield time can make you listen to anything on the radio to just hear some noise and stay awake.  That happened as I was driving 11 hours to get to our last assignment.

           I'm hitting the seek button on my rental's radio for what seemed like hours when it finally found a station.  I heard that familiar twang of the guitar and knew this was a country…

There is an old expression, "You can't judge a book by its cover."  But, as the author of 10 books (#11 will be "Auto Sales for Dummies with Anthony Bartoli), I can tell you that statement is false.  My publishers spend almost as much on having a great cover design as they do on the entire layout process of the book.  Why?

 

They want to impress you into buying the book.  Now, some of my books have sold because they were recommended.  Others were sold because large organizations…

With all the manufactures releasing their numbers for November it looks like everyone had a great month. Even Suzuki who left the U.S. market and filed bankruptcy had a good month.

With that said, how was your month? Was it great, or were you thinking why did my month suck.  If vehicle sales were up all over the country and all the manufactures had a great month, then why was our business off. It is easy to justify to ourselves why our business is off when the rest of the countries…

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

I bet you are asking yourself...what exactly does this mean? I am certain you have heard repeatedly and read numerous blogs about developing a unique and personal brand for your dealership, and how important this is while striving to gain that "competitive edge" which sets you apart from other "cookie…

Everyone talks about change, but few people embrace it. Change is growth, and growth is positive and unavoidable. If you don’t change, the world will change without you and leave you behind. In business today, change is occurring at a rapid pace and is causing the death of traditional salespeople as we know them.

In the age-old process of selling, the emphasis has been on a linear “road to the sale” process. Step One leads to Step Two and so on. The Internet information age…

Leaders aren't born they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal....Vince Lombardi   

Be bold and take the lead in your store today, stay focused, and listen to no one but yourself that all things are possible.…

The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote here.…

Mercedes-Benz Hertfordshire is ensuring that customers of its Retailers in Bishop’s Stortford, Hertford and Stevenage get to grips with driving in the current bad weather and over the winter months ahead by launching a range of cold weather tyres.

The group’s retailers are able to supply winter tyres for all models in the…

Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own…

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of the most important things found in this study, in my opinion, is that…

Yesterday, the US Government took to its blog to announce that all the rumors of earth ending on December 21,2012 are false. Wait, what? Our government has a blog? Yeah, I didn't know that either. Apparently NASA has been receiving tons of letters asking about the end of the world,…