Featured Blog Posts – December 2010 Archive (5)

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…

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Added by Paul Potratz on December 6, 2010 at 5:34pm — No Comments

Be A Model Leader In 2011

The personnel in your Dealership are looking to you for direction. They are in need of someone to emulate and follow.

This is part 2 of a series on Leadership for 2011.

In the first post I told you about a training visit and seminar I conducted and how I found a Leadership module hanging on the wall that I thought was one the best I have seen.

The second concept that was written on that poster was…

”Model The Way.”

What it means is that as a Leader,… Continue

Added by Leonard Buchholz on December 6, 2010 at 10:00am — No Comments

Did You Get A Fiat Franchise? Get Your SEO Strategy Started!

If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.

Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue

Added by Brian Pasch on December 3, 2010 at 11:00pm — No Comments

Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…

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Added by Kathi Kruse on December 2, 2010 at 3:26pm — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.

Text…

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Added by Paul Potratz on December 1, 2010 at 5:41pm — No Comments