I just finished an article to address the Technician shortage in American car dealerships. It is understood some might say change isn’t needed to address the fact we are in need of 30,000 technicians today! My thought is change is required to attract and retain quality people for the future. Sign up for our no cost conference calls or newsletter and receive an advance…

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…

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Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the…

As you prepare for a new year at your dealership, you’re probably on the lookout for innovative, measurable ways to effectively engage your shoppers. That’s why we’ve compiled 4 customer-centric infographics to help you improve your marketing strategy and proactively engage the modern shopper in 2015.

Check out these…

L.A. retailer knows the value of a good name

Downtown revival and handy URL steer traffic to Honda store

From left, Sean Wolfington, Ted Bessen and Joe Shuster bought the Honda dealership's assets from bankruptcy court in 2011.…

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer…

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.

Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…

Hello and welcome to this week’s Used Car Market Report from Black Book. Last week we reported how the market has been trending in a non-traditional December way. Little has changed this past week. Bidders are still pretty aggressive and the results were over 2250 vehicles adjusted on average each day of the week, with 52% being increasing adjustments of the previously published values.…

Think Twice Before Going Under the Knife

By: Alan Ram

Let me say at the outset; I love BDCs. Like anything else though, there are efficient, productive models as well as ineffective ones. Like plastic surgery, when done wrong, you can end up creating more problems than you solve. The acronym “BDC” does not have an absolute definition. There are several variations as well as activities that any BDC might be engaged in. Let’s…

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of…

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month.…

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Win the Game of Googleopoly Book Will Be In Stores All Over The Country In Hudson News! Now on Amazon & Barnes & Noble

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We are super excited to announce that the #IS20G has just locked in the Marriott at the Brooklyn Bridge! This hotel is absolutely gorgeous! And it is 5 minutes away from New York City... right over the Bridge! 

And... The Ultra Awesome VIP Party will be in…

We as an Industry are facing a crisis, "what's the crisis you say?" The crisis is the shortage of qualified technicians. Many dealerships are finding it hard to find and keep good technicians. So many dealerships today are asking us "where can I find technicians." We have designed this call to answer this very serious…

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

Turn your belief into routine

In ban the box states, an employer can no longer ask a job application about his or her prior (or presumed ongoing) criminal history.

Without the ability now to ask about criminal history, the applicant you hire might be a big risk, to you, your employees and your customers.

Today, the U.S. Equal Employment Opportunity Commission (EEOC), and many states, and even municipal governments view the use of background checks as an unfair hurdle to those with prior…