Featured Blog Posts – December 2017 Archive (13)

Disagreeing Well With The Theory Of 5 Philosophy

No matter how compatible they are, two people living together are going to butt heads every now and again. Decide on your “rules of engagement” early on. Do …

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Added by DealerELITE on December 28, 2017 at 4:00pm — No Comments

Episode 9- Write Service Podcast

Click here to watch now!

This week, Jeff discusses "pulling the curtain back" and working with a daily worksheet to make predictions and project goals. This episode is perfect for managers and service advisors looking to stay on track and maximize potential!…

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Added by Jeff Cowan on December 28, 2017 at 12:00pm — No Comments

Record Decline for Truck Segment

Welcome to this week's edition of Black Book Market Insights with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on December 26, 2017 at 1:34pm — No Comments

Episode 8- Success in Sales and Life in General!

How do you define success? Money, happiness, family? Stay tuned every Tuesday for Jeff's podcast on how to maximize your potential! This week, Jeff covers PART TWO of how to exchange your worry for success! Copyright 2017 Wm. Jeff Cowan

Watch and listen here!…

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Added by Jeff Cowan on December 26, 2017 at 12:00pm — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…

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Added by sara callahan on December 22, 2017 at 9:35am — No Comments

Episode 8- Write Service Podcast!

Click here to watch!

This week, Jeff covers six steps to maximize your potential on the drive, & increase your sales and CSI. He also discusses how simply having faith can impact your career and performance in a positive light. Audio version available on iTunes, GooglePlay, Stitcher. Video version available on Youtube and ProTalkVT.com.…

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Added by Jeff Cowan on December 21, 2017 at 12:00pm — No Comments

Auto Subscription – The Dealers’ New Frontier

There is currently much talk in the industry regarding automotive subscriptions…

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Added by Scot Eisenfelder on December 15, 2017 at 8:54am — No Comments

Write Service and Write Your Own Paycheck Podcast- Episode 7!

In no more than 15 minutes of your time, you can learn tips, techniques, and how to write service the right way! Anyone who will ever set foot on a service drive will benefit from this engaging, informative, and proven information. Each week will cover a new subject or topic, directly from Jeff's newly released book: Write Service and Write Your Own Paycheck!

This week, Jeff covers how to use word tracks to never stop selling who and what you…

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Added by Jeff Cowan on December 14, 2017 at 12:00pm — No Comments

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.

If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…

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Added by Ben Hadley on December 14, 2017 at 9:51am — No Comments

FIGURES LIE WHEN LIARS FIGURE

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE

I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

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Added by James A. Ziegler on December 14, 2017 at 9:30am — 2 Comments

Broad Market Declines Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on December 12, 2017 at 3:41pm — No Comments