Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.
This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…
ContinueAdded by Courtney Evans on December 27, 2019 at 9:58am — No Comments
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