David Metter's Blog – December 2016 Archive (2)
VDP Views are the Top KPI...and Other Data Myths
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence…
ContinueAdded by David Metter on December 15, 2016 at 3:19pm — 1 Comment
What You Need to Know About DMPs
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP…
ContinueAdded by David Metter on December 1, 2016 at 3:53pm — No Comments
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