The consumer is the life-blood of any business, and franchise auto dealers must implement consumer centric solutions that will encourage consumers to conduct business with your dealership(s).

As you read a few of the customer quotes below, it's important to note that consumers are conducting business with dealers that are geographically located further away, and dealers that are located closer to the consumer aren't winning their business. Why? Dealers that provide Service Customer…

There are a few critical areas that Fixed Operation Directors need to focus upon to ensure your service departments are prepared for 2017 and beyond.

1. Consumer Behavior: Understand that consumers view auto repair as time consuming, inconvenient, and intimidating. Having a car repaired is one of the last things in the world that any consumer wants to do. Auto repair has become a need basis driven industry, versus a want and maintain industry. Consumers will put…

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"

What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive…