Jon Berna's Blog – December 2013 Archive (1)
Aristotle and Data Driven Decisions
So what about Aristotle? Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.
- Ethos - The moral cause to agree or the audiences perceived character/reputation of you
- Pathos - Emotional, can be either negative or positive, fear of loss > fear of gain
- Logos - The logical justification to make a choice, the cold hard facts, figures, specs and…
Added by Jon Berna on December 9, 2013 at 12:00pm — No Comments
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