Dave Benson's Blog – December 2016 Archive (2)

Just To Clarify...

I wrote an article earlier about how to overcome the interstate buyer on the internet.
If you didn’t get a chance to read it yet, read it here on linkedin.
I’m not one to talk theory, instead practical advice that works in dealerships across the country. Therefore I wanted to clarify something with you..
I’m under no illusion that someone that makes a completely silly offer via an online enquiry is worth even a second of attention.
Right…
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Added by Dave Benson on December 14, 2016 at 10:14pm — No Comments

5 Things You Must Know To Win With The Interstate Buyer

I just finished one of my coaching calls with a pre-owned salesperson from Perth who asked me, “How can I improve my closing ratio on leads I get from interstate? Especially when their email includes a silly offer on the price?”
From my experience, this is a common challenge in pre-owned departments. They advertise a great vehicle on carsales.com.au which is fairly rare, priced right, and ready to sell, only to get multiple enquiries well outside an area we could drive to and…
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Added by Dave Benson on December 14, 2016 at 10:13pm — No Comments

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