Doug Van Sach's Blog – December 2019 Archive (1)
How to Win Cash Buyers’ Elusive Loyalty
Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…
Added by Doug Van Sach on December 20, 2019 at 10:02am — No Comments
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