It's no secret that those of us who train for The Dealer Resource Group, spend a ton of time on the road.  A lot of windshield time can make you listen to anything on the radio to just hear some noise and stay awake.  That happened as I was driving 11 hours to get to our last assignment.

           I'm hitting the seek button on my rental's radio for what seemed like hours when it finally found a station.  I heard that familiar twang of the guitar and knew this was a country…

There is an old expression, "You can't judge a book by its cover."  But, as the author of 10 books (#11 will be "Auto Sales for Dummies with Anthony Bartoli), I can tell you that statement is false.  My publishers spend almost as much on having a great cover design as they do on the entire layout process of the book.  Why?

 

They want to impress you into buying the book.  Now, some of my books have sold because they were recommended.  Others were sold because large organizations…