John Sternal's Blog – December 2020 Archive (4)

Wantalease.com: Pickups and SUV Lease Payments Increase Entering December

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings entering the month of December.  While most automotive brand payments remained steady, many SUV and pickup models saw payment increases. 

Among the most notable are the Ford Ranger, with a +14.86% increase from…

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Added by John Sternal on December 15, 2020 at 4:05pm — No Comments

PURECARS AND ASBURY AUTOMOTIVE GROUP EXTEND RELATIONSHIP FOR DIGITAL ADVERTISING SOLUTIONS

Innovation & Collaboration Have Driven Down Advertising Costs While Enhancing the Retail Customer Shopping Experience

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S.

Even before…

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Added by John Sternal on December 9, 2020 at 10:23am — No Comments

PureCars and Facebook Conduct Joint Study on Impact Social Marketing Tools Have on Dealers Cutting Advertising Expenses

Study Showed Higher Website Traffic and Retargeting Leads Through Lower Advertising Spend

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has completed a joint study with Facebook on the impact social marketing tools have on dealers that are more heavily reliant upon digital retailing while cutting advertising expenses.

During Q1 of 2020, Facebook and PureCars studied online and offline engagement…

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Added by John Sternal on December 2, 2020 at 10:21am — No Comments

Swapalease.com Launches "Mobility Leasing by Swapalease" Program To Help Auto Dealers Serve Customers With Existing Leases Exit Their Contract For Immediate Shopping

Program Eliminates Dealers Turning Away Shoppers Who Have Time Left on Lease Contracts

Swapalease.com, the nation’s largest car lease marketplace, unveiled today its newest program aimed at helping automotive retailers whose customers are looking to change vehicle leases before the contract has fully expired. The new program, called “Mobility Leasing by Swapalease”, is a unique marketplace infrastructure dealers and OEM partners can utilize to help customers…

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Added by John Sternal on December 2, 2020 at 10:09am — No Comments

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