As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affinitiv evaluated the sales trends across 1,800 auto retailers in the US to understand the current level of recovery and to help retailers…

Is this the time you need and wish to sell your old car which is causing trouble for you in its worthless maintenance and consuming unnecessary space in your garage. Getting free car removal Karana-downs to help you get your car picked up and eventually make you free from the headache…

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

Auto dealers turn to video to stay in touch with customers & stay competitive in downturn

Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion has added 18 new customers to their network of value-added…

SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”

Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18^th Annual American Business Awards®.  The category recognizes singular innovations in product development.

“The SureSale team…

News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.

It is one thing to be involved in your…

Infotainment! I have always benefited from talking with Automotive Retail Coach Mark Ramsay. We recorded our conversation. This is our first episode. We have yet to name it  It is truly lacking in production value however it has some really interesting and worthwhile ideas. Enjoy!  Mark and Mike Zoom Cast 1…

As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…

New feature allows dealership customers to pay ROs & parts invoices remotely

Albany, N.Y. – May 26, 2020 – Auto/Mate, a business unit of DealerSocket, has introduced Remote Payments, a new feature that allows customers to pay service repair orders (ROs) and parts invoices without having to step inside the dealership. Dealership personnel can…

You have an opportunity with every person to be authentic and real.

Why do they teach us not to take it? We are handed a million ways to put up walls, but what we should really be doing is taking them down. Allow people in, and let them see who you are. …

The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…

Had such a great convo with Jason Harris and Peter J. Duffy with Dealer Image Pro about streamlining communication efforts, entering an era of efficiency, and how customers now…

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

Be sure to subscribe and never miss an insight:  …

By Joe Jankowski

The world is in crisis, and no one has escaped the financial and economic effects of the COVID-19 pandemic. Everyone in the retail automotive industry understands the true impact that this virus is having on dealerships and just how crucial it is for stores to find additional revenue…

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional…

Online Training Program Helps F&I Personnel Elevate Skills to Improve Profit and Customer Satisfaction Levels

CHESTERFIELD, MO (May 20, 2020) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, has made available its library of professional development training courses to all dealership personnel and agents. This…

In my last blog, I discussed the many consequences that the COVID-19 virus will bring to the auto industry. That list was not all inclusive and there is a factor that I did not include that will affect sales and inventory: consumers.

What do I mean by that? We all know that consumers in the United States have received Stimulus checks. In…