Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.

In most cases, this is a fact, and car dealers often report to see the connection between the two…

Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond.

If you are thinking about digital signage options, but are not sure where to start your search, you are in the right…

Dealerships today need to be as competitive as possible and use as many options as they can to bring communication with their customers to another level. Besides face-to-face consultations, it is sometimes essential that conversations continue outside the dealership. For example, if your mechanic is doing the repair and needs…

Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert disaster.

At car dealerships, customer service must be…

Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they will switch to your closest competitor.

Data…

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the spam folder. Phone calls go unreturned because voicemail is no longer the first place to check when…

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years. By 2021, Gartner predicts that CRM will be the single largest…

After more than a century on the road, the Americans are changing the way they drive. As of April 2016, the Millennials are the largest living population in the United States and they will make a huge impact on the auto industry. If you want your dealership to prosper, you need to get to know your target group well.

Millennials today are…

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Time is money, and no one likes their time wasted. So, if you are not using the newest technologies, you are missing out on lucrative business opportunities. When it comes to texting – it is a relatively old technology – for more than 25 years people have been using it non-stop. And this…

As a leading texting solutions provider in the automotive industry, it has become a responsibility of AdvantageTec to further amplify all the cries for help in preventing texting and mobile phone usage while driving. A majority of adults believe they can text and drive but the data proves them wrong. This problem reminds me…

Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer expectations even before they show up in the store.…

Technology revolutionized the way people communicate. Every day we see new apps which improve how we interact with each other. However, in order to be used, all those apps need to comply with laws and regulations ordered by the Federal Communications Commission (FCC), namely the 1991 Telephone Consumer Protection Act of 1991 (TCPA).…

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to…

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority. If the customer is not satisfied, you are doing it wrong.

Here is what Forrester analyst Kate Leggett suggests to employ a smart…

Every business has only one objective: reaching customers and obtaining their attention. This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers. If you are still hesitant about boosting customer experience at your dealership in…

Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.

Wanting to research the quality of automotive service in the US, in March 2017. J.D.…

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.

In fact, messaging has become a favorite means of communication for both…

When in need of information, many people today turn to the Internet. With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold.  New technologies, including cellular phones, in-store experience, even POS – these have all changed…

In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital signage has when it comes to improving the user experience.

Digital Signage Today recently published five…

Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…