Paul Potratz's Blog (437)

What's Killing the Sales and Marketing Industry?

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:

  • Learn the one habit that's holding you back.
  • Establish a long-term plan that's actually achievable.
  • Thrive where many others are failing to succeed.
  • Implement today's tips to break your bad…
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Added by Paul Potratz on May 12, 2015 at 5:24pm — No Comments

How To Use Periscope To Sell Cars

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is …

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Added by Paul Potratz on May 11, 2015 at 12:55pm — No Comments

Three Tools To Drive Sales

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

Added by Paul Potratz on May 8, 2015 at 3:09pm — No Comments

How Can You Avoid Failure?

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

  • Learn the one factor that's the difference between success and failure.
  • Measure your success and how to keep growing.
  • Increase your profits while lowering your costs and avoiding failure.
  • Implement today's tips to break your bad habits.…

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Added by Paul Potratz on May 5, 2015 at 4:53pm — No Comments

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

Added by Paul Potratz on May 1, 2015 at 4:19pm — No Comments

This Sounds Crazy Coming From Me

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?


Added by Paul Potratz on April 28, 2015 at 4:52pm — No Comments

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 3:16pm — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 4:58pm — No Comments

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 5:11pm — No Comments

Looking For New Ways To Use Technology?

  • Do you need more traffic to your website?
  • Do you want people to know who you are?
  • Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

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Added by Paul Potratz on April 7, 2015 at 3:48pm — No Comments

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it…

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Added by Paul Potratz on March 31, 2015 at 4:53pm — No Comments

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Added by Paul Potratz on March 27, 2015 at 2:32pm — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 3:27pm — No Comments

Sorry I missed your call

  • Are you missing phone calls from potential customers?
  • Do you want to make a big difference in your sales every month?
  • Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

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Added by Paul Potratz on March 10, 2015 at 3:30pm — No Comments

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.…

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Added by Paul Potratz on March 3, 2015 at 3:30pm — No Comments

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

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Added by Paul Potratz on February 24, 2015 at 4:24pm — No Comments

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…

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Added by Paul Potratz on February 17, 2015 at 11:55am — No Comments

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 4:24pm — No Comments

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…

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Added by Paul Potratz on February 3, 2015 at 4:46pm — No Comments

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…

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Added by Paul Potratz on January 27, 2015 at 4:18pm — No Comments

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