All Blog Posts (12,631)

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming…

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Added by Brett Sutherlin on November 5, 2018 at 10:20am — No Comments

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

 

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…

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Added by Paul Moran on November 5, 2018 at 10:02am — 1 Comment

BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO INCREASE BUT AT A LOWER RATE

Seasonal Depreciation Patterns Appear; May Signal the Last Positive Change of 2018

 

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for October (116.3), a +1.5% increase over the last twelve months (114.6) and a +0.2% change since September (116.0). Click here to obtain…

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Added by Black Book on November 5, 2018 at 9:23am — No Comments

Auto/Mate Announces Integration with Kelley Blue Book

Albany, NY – November 5, 2018​ – Auto/Mate Dealership Systems today announced the integration of its DMS with Kelley Blue Book® Values. Auto/Mate customers no longer have to visit another website or utilize a separate application to calculate the value of a vehicle. Kelley Blue Book Values for new vehicles include Invoice, MSRP and New Car Fair Purchase Price. Kelley Blue Book Values for trade-in vehicles include Typical Listing Price, Used Car…

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Added by Mike Esposito on November 5, 2018 at 4:00am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

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Added by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments

Dealers are winning with Artificial Intelligence: What are you waiting for?

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…

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Added by Natalie Born on November 2, 2018 at 10:22am — No Comments

Rplate Pro™, the World’s First Digital License Plate, Named 2019 Global Media Award Winner at the SEMA Show

 

Reviver Auto’s Rplate Pro Emerged Among Thousands as Voted on by Panel of International Judges

 

Las Vegas, NV– November 1, 2018–Reviver Auto was recognized with a 2019 Global Media Award this week at the SEMA Show in Las Vegas for the Rplate Pro, the world’s first digital license plate. The Rplate Pro is currently on display at SEMA 2018 in distribution partner Al & Ed’s Autosound Booth 12039 in Las Vegas through November…

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Added by Crystal Hartwell on November 1, 2018 at 11:26pm — No Comments

Write Service Podcast: Episode 51- Exclusive CBT Interview w/Jeff Cowan

This week, Jeff reflects on an exclusive interview to discuss the importance of creating sales on the service drive. While it may be a bit shorter, the information is KEY to a successful drive and professional mentality!

Click HERE to watch!…

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Added by Jeff Cowan on November 1, 2018 at 12:00pm — No Comments

How Searching for Your Keywords Helps Monitor Your SEM

Many dealers rely on vendors to manage their paid search. If you’re one of them, it’s important to understand how the ads perform, including they fare against your competition. Beyond clicks or average costs, how do you know your ads are working?

You’ll encounter agencies that deliver data filtered through proprietary or third-party platforms — not true Google Analytics data.…

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Added by Dane Saville on November 1, 2018 at 9:34am — No Comments

Solve Dealership Turnover Issues and Everything Else is a Cakewalk

Quick… make a list of the top five issues that are negatively impacting your dealership’s profitability that also have little to do with sales team turnover.

If you’re like many of the dealers I’ve spoken with over the last year, your list probably contains items like these:

  • Mediocre Online Reputation/CSI
  • Higher Discounting/Lower…
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Added by Steve Stauning on November 1, 2018 at 7:57am — No Comments

5 “Seriously Scary” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country

Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday.  Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.

The “seriously scary”…

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Added by John Sternal on October 31, 2018 at 11:09am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) - Clarivoy today announced the launch of…

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Added by Steve White on October 30, 2018 at 12:00pm — No Comments

Depreciation Trends Accelerating

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on October 30, 2018 at 11:17am — No Comments

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on.

 

Content marketing can be frustrating.…

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Added by sara callahan on October 30, 2018 at 10:23am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the ability for interested car buyers…

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Added by Todd Smith on October 30, 2018 at 10:01am — 1 Comment

Viriyah Promotion Discount

โปรโมชั่นวิริยะประกันภัย ประกันภัยรถยนต์ ชั้น1 ชั้น 2+ ชั้น 3 ซื้อง่าย ประกันรถยนต์ราคาถูก ผ่อนได้ 0 % 12 เดือน ไม่มีบัตรเคดิตก็ผ่อนได้ โทร.02-089-2000 



วิริยะประกันภัย

1.ประกันภัยรถยนต์ชั้น 1 วิริยะประกันภัย เริ่มต้นที่…

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Added by Terrel Watkins on October 30, 2018 at 5:45am — No Comments

Are Your Interview Questions Helping or Hurting? by Richard Keeney

Your objectives in the interviewing and screening process are plentiful. The old school “hit them hard, right between the eyes and see if they can take it” approach may not be the best method in today’s climate.

Testing people to see if they’re “tough enough” for their role, in my opinion can be unnecessarily…

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Added by Richard Keeney on October 29, 2018 at 5:46pm — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website which produce an immediate increase in the number of…

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Added by Brett Sutherlin on October 29, 2018 at 10:27am — No Comments

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no doubt find plenty of messages stating, “no…

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Added by Chris Miller on October 29, 2018 at 10:10am — No Comments

Equifax Names Byron McDuffee Automotive General Manager

Seasoned automotive technology veteran will help Equifax drive innovative solutions for customers

 

Equifax Inc. (NYSE:  EFX), a global information solutions company, announced today it has named Byron McDuffee automotive general manager. He will be responsible for leading the company’s automotive business, focusing on expanding enterprise solutions sales opportunities within the…

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Added by John Sternal on October 29, 2018 at 9:42am — No Comments

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