I'm a big fan of collaboration. Always have been and always will be. The idea that two heads are better than one gets multiplied exponentially as the numbers improve. The whole is greater than the sum of the parts when discussions, best practices, and trends within an industry are discussed.

It's for this reason that communities like DealerElite need to…

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…

About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…

Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business perspective,…

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.

This year’s…

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know…

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…

When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something…

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their own social media…

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly impossible to post…

It’s currently the middle of winter and you know what that means. Time to go to the beach!

Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system”…

For those with a business that has an active blog, you may say that this seems light. It is. It seems that there’s a huge gap between those who are adding content to their site and those who don’t so we’re going with a strong minimum. If you’re adding two pieces of content per month, you have the ability to make a difference.…

When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when the results…

There's something special about the annual National Automobile Dealers Association convention that cannot be matched by other events throughout the year. There is certainly value in the education at events like Digital Dealer, Driving Sales Executive Summit, and AutoCon, but…