With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend.   Think about…

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your gross profits, while the bottom 20 percent are net…

Great Value in Used Cars from Off-Lease Inventory Drives Monthly Increase That Eclipses Last Year’s Hurricane-Fueled Replacement Activity

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for August, with a significant month-over-month increase of +1.4%. The change last month marks the largest single-month increase since…

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the drive. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.

And, far too often that…

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

A customer ordered some copper from a business that promised it to be of the highest…

Here is a great post by Ken Varga, he gave a great way to increase sales online and offline.

Great read...

Saying Just Because is REALLY A GREAT IDEA…

 Original Post: St Louis SEO and Web Marketing - LeadValets discuss "How To Get More Leads Through Mobile Search"

St Louis SEO and Web Marketing - LeadValets

314-561-7101

While Mobile Search is important and what you can do to get more leads from it

TEASER:

How Would you like to get more searches and more leads…

Breaking Up With LinkedIn 

Original Article is Above

When I received an email invitation from Alignable, I pushed it aside and tagged it to “look at later”. I figured it was another trendy hopeful like Foursquare or Myspace that would become the next footnote in the social world and given this I figured, “why even bother?”

On a…

Several years ago, I wrote a newsletter titled “defining moments” when I talked about how our response to certain events in our life, define who we are as individuals. This was written back in 2009 when car dealers didn’t know if they were even going to be a dealership. Could they order cars and sell to the…

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

However, changes in OEM recall reimbursement policies, along with revenue data that indicates more than 50% of recall…

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

This week, Jeff covers a close for when clients simply can't say "Yes" because they need more money off, or negotiated. Rather, this close will show you how to build value without couponing yourself out of the commission! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Car title loan is a simple loan process in comparison to the traditional one. It helps people get over the emergency situation or financial crunches with instant cash. The auto title loan companies provide a decent amount of the money according to the borrower’s vehicle value. In case of certain emergency or extremely bad financial situation you may wonder…

Your Local Car Salesman Just Might Be Helping in the Fight Against Childhood Cancer

September is National Childhood Cancer Awareness Month and $10 from every copy of ‘Assumptive Selling’ sold this month goes straight to the PaulieStrong Foundation

Given nearly 16,000 children are…

Many dealerships subscribe to some type of call tracking service that records incoming phone calls, however, many sales managers neglect to listen to the calls on a regular basis. Typically, it’s not until the end of the month when they’re trying to squeeze out those last few units for the month, that the call tracking service comes to mind. They listen to calls and then,…

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.

Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced…

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing game! Copyright 2018 Wm Jeff Cowan

To register for his fall workshop tour, email info@jcowansprotalk.com and mention promo code PODCAST.…

Auto dealers with one or two locations in secondary markets are often short of marketing resources, including staff to execute strategies and budgets to raise the visibility of the store and drive more showroom traffic. Now a company has come up with a solution to help these dealers generate more visibility in their communities via traditional, digital, and…