I talk to a lot of dealers that did the best they could, for their employees, when the pandemic was ramping up.  I heard wonderful examples of store owners sending their most at-risk people home, with pay,…

Are you ready for the glut of lease vehicles about to hit the market?

According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger from the current market downturn.

Competition for these buyers will be…

Show me the app that made you $1,000 last week! Got one?



Then why are we spending so much time inside of your digital distractors?

What is the benefit of having your phone in your pocket while you’re with a customer? That’s right - there is none! When your notifications take you away from what’s important, you lose the…

It's the little things that we do in life that can change consumer's perception of car dealers. (Thanks to David Hudson Productions, Auto Dealer Live & Recall Masters for helping make this possible.)

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing…

In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks. 

Influencers like …

Anyone who idolizes you is going to hate you when he discovers that you are fallible. He never forgives. He has deceived himself, and he blames you for it." — Elbert Hubbard, 1901

Did you ever send a fan letter to someone?

Maybe you were just a teenager with a crush on a TV star. Or a Sherlock Holmes fan who addressed a…

In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…

With renewal comes growth. And with growth, success.

"The advantage of living is not measured by length, but by use." — Michel de Montaigne, 1573

We had massive thunderstorms here last night. Continuous rolling thunder, lightning that lit up the entire sky, warm rains, and even…

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial. 



Content summary:



Dealer Teamwork's executive team:

• Shares its…

How to stay connected via microcasting during social distancing. #localsearchgroup…

When business resumes as usual, will you be ready to attract the cream of the crop?

-by Sally Whitesell for Fixed Ops Magazine.

I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.”…

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward.…

Make the best possible decisions for your business during this uncertain time by taking advantage of LotLinx proprietary data. The LotLinx Market Update is the industry's ultimate and only source for a complete and accurate view of how shopper volume, VDP engagement and sales are tracking for your brand and location.…

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.



The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…

59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.

A message to all in our automotive industry.

All of our businesses are hurting right now. No one is exempt. You are not alone.

Many don’t realize how important dealerships and the businesses that serve them are to our society. Between the countless people our industry employs, to the taxes and philanthropic involvement our communities receive, we are…