What if you could…
ContinueAdded by Paul Potratz on September 10, 2014 at 12:19pm — No Comments
You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …
ContinueAdded by Paul Potratz on August 26, 2014 at 2:35pm — No Comments
Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…
ContinueAdded by Paul Potratz on August 19, 2014 at 10:38am — No Comments
Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand.
On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …
ContinueAdded by Paul Potratz on August 13, 2014 at 1:30pm — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…
ContinueAdded by Paul Potratz on August 5, 2014 at 10:43am — No Comments
Stop valuing quantity over…
ContinueAdded by Paul Potratz on July 30, 2014 at 11:51am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…
ContinueAdded by Paul Potratz on July 22, 2014 at 11:25am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…
ContinueAdded by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment
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Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…
Added by Paul Potratz on June 10, 2014 at 12:25pm — No Comments
Added by Paul Potratz on May 27, 2014 at 12:34pm — No Comments
Added by Paul Potratz on May 21, 2014 at 12:24pm — No Comments
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Added by Paul Potratz on May 13, 2014 at 4:31pm — No Comments
Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!
Tune in now and…
Added by Paul Potratz on May 7, 2014 at 3:53pm — No Comments
Added by Paul Potratz on April 29, 2014 at 3:48pm — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 3:31pm — No Comments
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