Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and broadly promote this, are thriving, while others…

Sacramento - a city rich in culture, economic activities, and of course, history, attracting numerous tourists to the area every year. While the tourism is constantly flourishing, so is the traffic increases, which makes it difficult for locals, but most of all for visitors, to easily drive around. Sacramento has already become known for dealing with high traffic,…

After more than a century on the road, the Americans are changing the way they drive. As of April 2016, the Millennials are the largest living population in the United States and they will make a huge impact on the auto industry. If you want your dealership to prosper, you need to get to know your target group well.

Millennials today are…

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Time is money, and no one likes their time wasted. So, if you are not using the newest technologies, you are missing out on lucrative business opportunities. When it comes to texting – it is a relatively old technology – for more than 25 years people have been using it non-stop. And this…

An increasing pool of dealership buyers and investors have helped sustain the market’s high blue sky values; growing number of groups go to market, driving activity and consolidation

Irvine, CA – June 13, 2018 – The auto dealership buy/sell market continued its high level of activity, fueled by a healthy economy and an increased pool of sellers reacting to auto retail’s future, according to The Blue Sky Report’s® First…

This week, Jeff discusses how to counter the dreaded price objection! It's a simple concept; You don't decrease your price, you increase the value! Stay tuned to hear many ways that Jeff suggests to increase the value on any product or service you sell. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.

Of course, size matters when it comes to many things in the dealership world and the consolidation of the…

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether. 

He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in many…

This week, Jeff continues with the last five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

Click HERE to watch!…

High Performance Tires and Wheels; Complex In-Vehicle Technology Benefits Increase

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of the second part of its recent survey addressing consumer and dealer trends in Vehicle Service Contracts and Ancillary Protection Plans. According to the survey, 42% of respondents estimate their…

In 2012 I had the pleasure of meeting Mr. Saraceno through an introduction by David Lewis.

I was new to the world of outside sales as well as the automotive industry. Sure there were striking similarities to owning a salon and day spa - but the average person rarely recognizes that connection.

I’ll never forget my first meeting with Chris. I was instantly impressed with the time he took to learn more about what brought me to work for David Lewis and Associates. We spoke about…

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?

National research shows that women use car dealer reviews 50% more than men. Additionally, women are happy to write reviews when asked. This means when you ask for a review, you…

Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an internal BDC or outsource to a third-party virtual BDC.

 …

I have written and spoken extensively on the need for qualified technicians. This morning’s news says there are now more job openings than unemployed people nationwide. This means if every job opening was filled there wouldn’t be enough unemployed individuals to fill those positions. Many dealerships haven’t placed importance on compensating their teams…

Purchasing a hot tub may be a compound and puzzling procedure. Several hot tub brands and features accessible, select the correct hot tub might be perplexing. These tips will help to make it easy for you.

Be sure of Why?

Answering why buying a hot tub is a first and foremost thing. Generally, people buy hot tubs for three foremost…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

This week, Jeff discusses how to assess yourself at the halfway mark. We've made it to June, with just six months left to reach your yearly goals! Are you ahead of target, on target, or behind? Jeff covers each category and tips to re-evaluate. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…