I have been hired numerous times to perform training in stores that are not mentally or physically prepared for growth. Mentally, because their advisors think they are doing well enough and don’t see the growth potential in their position. Physically, because the shop is already full, or scheduled work is backed up for days. 

In order to help you get…

Sometimes you have to get rid of a bad apple. This article is an oldie, but goodie from our archives.

-by Sally Whitesell for AutoSuccess Magazine.

Terminating someone is never pleasant and not to be taken lightly. As a former service manager I only had to fire one service advisor -and I did not make that decision lightly. However, in…

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of…

Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hasn’t taken any transactional customers. None at all. His business is being built solely on relationships. That’s right! His entire customer base trusts him, likes him, and believes in him. We want to create a roadmap for you to have it this…

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at the peak of his career, but some days he felt like that. That’s what he could see from there, and we had to move to that next level for him to…

Here we are again with the video series, Quality of Life.

Let’s start this week by taking a look at that Five Pillars worksheet we finished. You remember where you put it, don’t you? Okay great! Go ahead and tape that up in your office - somewhere you will definitely see it every day. Choose a word for the week to practice. Be aware of how…

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes…

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times

No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series, …

Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about our new friend Carlos. Are you excited to hear more!?! 

Weeks 2 & 3 of Carlos’ new career were spent in an apple tree. You see, we all have an apple tree full of important people who already know us, like us, and believe in us. Carlos spent the next two weeks…

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…

"The auto industry can be such a great business," says Chris Saraceno. "But it also can be a life sentence."

What good is making a living if you're killing yourself to do it?

Today's guest on the…

This week, Jeff discusses key steps to making your day as productive as possible. Whether it starts with a mindset or getting to work early, these simple and realistic steps will encourage you to make the most of your time at the dealership. Maximize the opportunity and be as productive as possible to put you in the top 20% of service writers in America! Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Call: 800-248-2931 or Email:…

-by Sally Whitesell for AutoSuccess magazine

Customer satisfaction surveys have trained us as consumers to scrutinize every aspect of our customer service experience. You can’t make a purchase without someone asking you to fill out a survey. I could spend 2 minutes in a store and feel perfectly satisfied because my visit was quick and efficient.…

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…