One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.

Don’t misunderstand me; whether you’re a…

The moment you notice something may be going wrong the very first thought that comes into your mind might be “what now.” Many people I know have the expectation that their life is just going to be full of problems no matter what they do. In a way, with this mentality, it justifies their life being miserable. The truth is this attitude…

This week, Jeff discusses the 6 steps to closing the sale! Sometimes we study our product or service effortlessly, train consistently, build rapport, and still can't close the sale! This podcast will give you simple steps and tips to closing the sale, every time.

Click here to watch now!

Also available on iTunes, Stitcher, and GooglePlay.…

New data from SpringboardAuto reveals that consumer likelihood to provide the dealer a 5-star rating increases by 133% and the percentage stating they would return to the dealer for future service visits nearly doubles when financing is completed online; 86% surveyed prefer to finance online before going to dealership

Irvine, CA –…

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM face downs and…

ALBANY, N.Y. – Jan 8, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) will present a free Automotive News PowerTRAINING webinar titled “Turnover Costs Dealerships Billions: How to Retain Your Best Employees.” The webinar is scheduled for Tuesday, Jan. 23 at 2 p.m. EST.  

"Your top-performing employees are the most valuable assets in your dealership. Yet, dealerships are still experiencing a sales…

I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

Click here to watch!…

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Gross profit is critical to the bottom line and warranty parts and labor reduce our results. The cost of training, equipment, special tools, and labor continue to rise making profit a challenge for dealerships. Our new Margin Plus program can get your dealership additional gross profit to offset the challenges. Let’s see what you are leaving on the…

 Your Customers come into your Service Department, once, twice or possibly three times a year, (if they drive a lot of miles!)

It's your ONLY OPPORTUNITY to get face to face with them! 

Let me repeat that...

IT'S THE ONLY OPPORTUNITY YOU MUST GET FACE TO FACE WITH…

This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

Click here to watch now! Also available on iTunes, GooglePlay, & Stitcher. …

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…