You think this could never happen in your shop.

Being a parent of two boys, I learned quickly not to say,”my kids would never do that.” As soon as those words came out of my mouth, I knew I would be doomed because they inevitably do whatever it was I said they wouldn’t do.

At AWN, we find this same analogy is true when it comes to service…

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in conversion and gross profit

Indianapolis, IN – November 14, 2017 – New research on active online car shoppers offers compelling evidence that dealers should focus…

When in need of information, many people today turn to the Internet. With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold.  New technologies, including cellular phones, in-store experience, even POS – these have all changed…

Winter is just around the corner! While we may try to avoid winter driving, or any type of outing, as much as we can throughout the season, it is a necessary evil required to get through our day-to-day lives. Winter driving can be dangerous, no matter how safe or cautious of a driver you are; accidents can happen, cars stall, or people get lost.  The simple truth of the matter is that some accidents are…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with ASNSoftware, a leading provider of dealer management software and solutions for Independent and RV dealerships.

Under the agreement, Black Book will provide vehicle valuation data for ASNSoftware’s dealer…

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses. 

Some websites can be elaborate:  customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just simple advertisement sites. 

Whatever type of dealership website your place of business has, it is crucial that you know what is on…

The vehicle can damage because of an accident and dysfunction of a particular part. Spending on the cars for resorting is an expensive attempt, and many times it is challenging to find the auto repair shop. Following some tips can be very useful in finding the expert among some service providers. You can save yourself from headaches by following the below-mentioned tips so let’s start looking for all the information.…

The technician shortage is a common concern across the United States and everybody is looking for solutions. Many dealerships are placing ads looking for experienced technicians with little response from qualified applicants. The focus is on the immediate need without an understanding of the overall solution. I understand immediate needs…

If your car could talk, it would have a lot to complain about. The average American car spends more than 17,000 minutes on the road each year. Not only does your car have to put up with the strain that everyday driving puts on its engine, but it also has to endure a virtually endless assault on its exterior and interior surfaces. Your car may not be able to give you its Most Wanted list of exterior and interior offenders, but that doesn’t mean they don’t exist and can’t do serious damage to…

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

How many times do we as administrators hear, “Well the job is finished but I’m just runnin' time.”

So what job are you really on when you’re “runnin' time on this job?”



That means that you are just going to have to run time on the job that you’re really on when you’re done running time on the other job that you’re not on. Then when you’re done “runnin' time” on the one you are not really on, that you weren’t really on from before, you will need to run time on that job too.…

Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the

“The Experience Age!”

The Information Age

The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.

The Consumers Have Taken Over The Asylum

Within a few years…