Paul Potratz's Blog (437)

The Secret to Becoming An Authority in Your Industry

Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.

Added by Paul Potratz on April 30, 2013 at 11:27am — No Comments

The Secret To Your Online Marketing Strategy

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.

Added by Paul Potratz on April 23, 2013 at 3:10pm — No Comments

Are You Leaving Money on the Table?

Added by Paul Potratz on April 16, 2013 at 3:20pm — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy

Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 12:09pm — No Comments

The Secret To Building Your Database

Added by Paul Potratz on April 2, 2013 at 5:22pm — No Comments

What Is Your Lead Response Time?

On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.

Added by Paul Potratz on March 27, 2013 at 5:00pm — No Comments

Create Positive Connections and Opportunities

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity… Continue

Added by Paul Potratz on March 19, 2013 at 4:51pm — No Comments

Are More Clicks the Secret to Success?

The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.

Added by Paul Potratz on March 14, 2013 at 8:57am — No Comments

Tired of being in a Selfish Relationship?

This week on Think Tank Tuesday learn how to be a resource for your customer. Find out if your web strategy is effective and if it's acting as a shopping tool for the customer. When your website is a resource for your customer, you'll see lower bounce rates, longer time spent on website, and higher conversion rates. It's time to start developing… Continue

Added by Paul Potratz on March 6, 2013 at 10:41am — No Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 10:20am — No Comments

What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 10:21am — No Comments

Do Reviews Really Sell?

Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's reviews.…

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Added by Paul Potratz on February 12, 2013 at 4:00pm — No Comments

How-To Correctly Allocate Your Marketing Budget

Added by Paul Potratz on February 6, 2013 at 10:06am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 10:42am — No Comments

How To Effectively Maximize Your Search Campaigns

Added by Paul Potratz on January 3, 2013 at 4:46pm — No Comments

Drive More Leads

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

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Added by Paul Potratz on October 26, 2012 at 11:11am — No Comments

Site Retargeting With Facebook

Site Retargeting with Facebook from Potratz on Vimeo.

Added by Paul Potratz on October 11, 2012 at 10:12am — No Comments

Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…

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Added by Paul Potratz on October 10, 2012 at 5:55pm — No Comments

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 4:57pm — No Comments

What is your competitive advantage?

What Is Your Competitive Advantage? from Potratz on Vimeo.

Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…

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Added by Paul Potratz on September 13, 2012 at 4:32pm — No Comments