This latest blog by Jenn Mayer of Potratz will tell you how to incorporate foursquare in your dealership's marketing. Check it out!

I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier…

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to…

Read this latest blog by one of our Account Managers Hayley Berger, as she talks about how important your relationship as a dealership is with your customers.

When we think of intros we usually think of the song a baseball player walks out to, or a little :10 second clip before a TV…

Check out this latest blog by Yasmine Syed of Potratz, as she talks all about the variations of technology users.

Information and communication technology users are as diverse as the range of technology available today. The Pew Research Center’s “Internet & American Life Project” divides technology users into two core groups: “Motivated by Mobility” and…

Do You Want More Leads From Your Website? from Potratz on Vimeo.

Check out the latest blog from Matthew Klein, a member of our video team as he talks about what you should be doing while on a production set.

Do you know what it’s like to actually be working on a production set? I’ll go over some of the quick dos, don’ts, tips and tricks about the exciting life on…

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

Check out the latest blog by Jenn Mayer and learn all about search engine marketing and click through rates.

If your company is involved in pay-per click advertising, click through rate, or CTR, is one of the most important metrics to measure. Click through rate is defined as the number of times a given ad is clicked on divided by the number of times the ad is…

Check out this blog by Tori Hoffman as she talks all about how important your actions are to customer.

Do What You Say!

Sounds simple enough right? You’d think so, but unfortunately a lot…

Read Potratz's latest blog by Felicia Mahabeer as she talks all about different types of selling methods you can use while interacting with potential customers.

What Approach Do You Use?

Have you ever been out shopping and had the salesperson ask you,…

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Check out this blog by Dan…

Take a look at this blog by our Social Media Manager Tori Hoffman, as she talks about creating effective display ads.

It’s no secret that the Internet is the new way consumers are both researching and purchasing various items. However, the question remains, how do you ensure your…

Check out this great blog by Jenn Mayer of Potratz, as she explores the importance of using Facebook in your dealerships Advertising.

Facebook is the second most used website in the entire world, after Google (…

Why order prints, when you can print on demand? The recent development of a location-based printer called Instaprint created by a company called Breakfast, works with Instagram, the latest mobile photo-sharing application. This rented printer will allow users to instantly print Instagram photos taken at a specific location or marked with a specific hashtag.

Photos…

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

Check out this great blog by Joe Cimmino from our graphics team, as he talks about the important role of text in a graphic.

What does it take to create a ground-breaking advertisement? An advertisement that will successfully communicate a message as well as…