Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.

The five brands that drove the highest spikes…

Monthly Lease Credit Approval Rates Decreased by 10.5% in December

CINCINNATI, OHIO (January 25, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5% during the same month, illustrating the end-of-year shopping frenzy that typically takes place.

December’s rate was the lowest credit approval…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.

This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this year, the average credit approval rating has been 63.8%.

Although…

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:

1) Which…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here. The auto lease trends report covers a variety of lease pricing, brand, and consumer demographic data on auto leases during the third quarter, 2016. Swapalease.com will begin producing similar reports each quarter to offer data and insight that…

For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.

Introducing: CarTron

According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…

Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?

Those days are gone; at least on the Swapalease.com marketplace.

The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.

The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…

Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.

Here's a comparative breakdown from Swapalease.com of…

Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.

NFL relocation and expansion is on the minds of football experts. According to…

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.

The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the…

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease. An online survey presented to more than 2,500 drivers across the country shows that roughly 70% of those polled would like lease terms of 24 months or less as an option by their dealer.

The survey was conducted during the month of July, 2016, and was inspired in…

Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value. 

“The art of the deal is different between financing and leasing, and the makeup of…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals registered a 61.1% approval rate for May, a significant drop from the approval ratings in April (69.9%).

As consumer confidence decreases it may be pulling credit approvals down with it. Consumer confidence weakened slightly in May, dropping 92.6, down from 94.7 in April according to The Conference Board. As the year continues,…

Swapalease.com, the nation’s largest car lease marketplace, recently conducted a survey in which drivers from Southern California were asked about their driving preferences, habits and largest annoyances. Most people polled (40%) said Long Beach to Los Angeles is the most difficult corridor to drive, with Anaheim to Los Angeles (25%) coming next.                                          …

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports sixteen lease offers currently under $199 per month, and thirty-six deals under $299 per month.  

The Ford Focus SE is the least expensive lease payment currently at $119 monthly, and the Toyota RAV4 LE FWD is the least expensive payment offered on a truck currently at $179 per month. 

Here are the top ten least expensive vehicle lease deals with the…

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…