Lizelle Landino's Blog (40)

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You can't avoid Change!



Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…

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Added by Lizelle Landino on July 10, 2011 at 4:46pm — No Comments

Stay Gold!

My experiences over the last few years has taught me that Success is not just by chance, but how well you manage your emotions, inner passions that fuels your drive and the quality of integrity with relationships you attain.

Relationships are the most important factor in life. The quality and reflection of your attitude is what people are either drawn to or pulling away from. 

Selling a car,…

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Added by Lizelle Landino on July 7, 2011 at 3:09am — 5 Comments

Giving life everything you got!

Amazing how we can all surely tell some stories from where you have been in your life up until how you got to where you are now. Daily I give thanks to the people who stand by me, whether its in action, words or simply the presence in my mind. 

I am very pleased to announce that the PCG Pitstop and AskPatty.com Collaboration to offer educational scholarships to empower women in the automotive industry, has already given 4 scholarships to wonderful inspirational women ready to make…

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Added by Lizelle Landino on June 29, 2011 at 2:13am — 8 Comments

PCG Pitstop welcomes New Speaker Mr. Ralph Paglia!!

I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…

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Added by Lizelle Landino on June 29, 2011 at 1:46am — 2 Comments

The Kings!

KINGS;



1. Pasch Brothers - Genius, holding high ethical standards with leadership and skilled qualities and character. Genius minds is a small factor compared to the mindset of better and true business for all. I have much to learn and going back to school every day!

2. Chris Saraceno - Owns the word Gentleman! True motivation and believer in our own abilities to achieve. Chris is a super role model and… Continue

Added by Lizelle Landino on June 3, 2011 at 10:49pm — 2 Comments

The only thing that overcomes hard luck is hard work

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people… Continue

Added by Lizelle Landino on May 10, 2011 at 10:56pm — No Comments

Survey Smarts

Challenge having your customers return or fill out surveys? They have so much time during a purchase till the time they leave. Before the customer leaves the store is when you want that survey! Invest in some Ipads! "Complimentary Ipad use for rating our service" - Just a suggestion

Added by Lizelle Landino on May 2, 2011 at 11:44pm — 1 Comment

Women EI Success

Women+EI=Success?



Successful women in business has one great characteristic influence that allows more and more females to enter the world of business successes-Emotional Intelligence! EI Defines the foundation of women’s strength. It is essential to leadership, success and for successful relationships. It's your ability to intuitively communicate so effectively that you inspire others.… Continue

Added by Lizelle Landino on May 1, 2011 at 5:17pm — 5 Comments

Social Media : friend or foe?

More Reasons to Pay Close Attention to What Your Employees Say and What Your Company Does About It .For employers, the costs are real: Poor choices by their employees can bring with it not only bad publicity but the loss of confidential information and the risk that the employer and employee will be sued by a third party for a wide range of legal claims, including defamation, invasion of privacy, negligence, discrimination, false light publicity, public disclosure of private facts, infliction… Continue

Added by Lizelle Landino on April 29, 2011 at 6:21pm — 2 Comments

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.



Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…

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Added by Lizelle Landino on April 28, 2011 at 10:03am — 5 Comments

Is it A, B, C or D - No its None of the above!!

I wanted to share my experience from last week. It has been a rising question to me over the last few weeks. A dealer calls me up and asks me about Lead providing companies. Should I continue with A, B, C or D? Yes, almost like a multiple choice question, only difference is the answer is NONE OF THE ABOVE. Now, many of you might disagree and that is ok. Many lead providers ( Not all )raises question and hesitation for dealers. Why? The lead volume has decreased by much and the lead quality… Continue

Added by Lizelle Landino on April 19, 2011 at 4:17am — 1 Comment

Second best is as good as second to last!!

We all have our dreams and goals. Sometimes they are a long way out of sight and we know, deep inside, it's going to take a long time to get there. So perhaps it's best to settle for something that's less than perfect rather than struggling for something that may be unattainable? Yes, we all think this way at times but It implies failure: a weakness on one's part to achieve some aspiration.



Never settle for second best when the BEST is out there waiting. Keep this in mind when hiring… Continue

Added by Lizelle Landino on April 12, 2011 at 10:50pm — 14 Comments

Its NEVER too late!!

It is easy to give up at times - easier than most things in life. NO its NOT too late!! NEVER say NEVER!! You deserve to be SUCCESSFUL!!!

Your level of success in terms of your happiness, emotional well being and anything else you desire is a direct result of how you talk to yourself. The most important relationship you-ll ever have is the one you have with yourself. In order to motivate yourself to success, to the levels of happiness and joy that you want, you have to understand that…

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Added by Lizelle Landino on March 17, 2011 at 2:19pm — No Comments

When Hiring Look for positive Character traits

* Enthusiasm: It is important that whatever task you take up, you be enthusiastic and passionate about it. Doing so will never let boredom set in, and your performance will definitely be more effective.

    * Optimism: It is only natural, that if you want to develop positive character traits, you have to be a positive person. Sometimes, certain situations are out of our hand, but if we slowly learn to see the brighter side of every…

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Added by Lizelle Landino on March 11, 2011 at 1:00am — No Comments

How much do you really know about your shoppers?

80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from… Continue

Added by Lizelle Landino on February 25, 2011 at 11:22am — No Comments

Pick up the phone - its your paycheck calling!!!

Can the majority of Auto Sales consultants give good phone????



There are Metrics in all industries that show people develop a perception about you within the first 30 seconds of a phone conversation and their final opinion of you in the last 30 seconds. Effective communication in the workplace cannot be underestimated. Poor communication is responsible for mistakes and no sales.

Start taking notes when calling a potential customer. By taking notes you can verify with them as well… Continue

Added by Lizelle Landino on February 24, 2011 at 3:46pm — 3 Comments

Sales attitude!

Anything you do in life is defined the way you position yourself. Your attitude and efforts contributes towards the outcome of the end result. Attitude is everything!… Continue

Added by Lizelle Landino on February 22, 2011 at 9:28pm — 1 Comment

Education + Motivation = Success???

I wanted to get some feedback and opinions regarding education and the role that it plays with the quality of positive people that we have in the sales industry. I am really happy to see how Brian Pasch is utilizing the importance of education and implementing this for us in the auto industry. Much respect to you Brian!

I am not sure if this is only my own personal experience or if my thoughts are correct regarding the lack of motivational influences during our college and education…

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Added by Lizelle Landino on February 16, 2011 at 9:49am — 1 Comment

You are Superheroes not role models!

To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

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Added by Lizelle Landino on February 14, 2011 at 10:26pm — 2 Comments

How do I motivate my sales people?

This is always a topic that I believe has many different solutions and discussions yet to follow. How do we hire a sales team that can be motivated and inspired to achieve ultimate success? I believe that motivating the people you hire is not only challenging but a fine art. Not every owner or manager has the motivating personality or the inspiring attitude that sets the perfect example. This is just human nature but what can YOU do to really make a conscious decision to inspire and motivate…

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Added by Lizelle Landino on February 8, 2011 at 10:24pm — 16 Comments

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