Louie Baur's Blog (32)
Social Media isn’t for Every Dealer but it May be for You
Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of…
Added by Louie Baur on February 27, 2013 at 4:00pm — No Comments
Posting only links on Twitter means posting nothing at all
Added by Louie Baur on February 26, 2013 at 4:00pm — No Comments
The Social Media Lead Generation Horse Race
Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on social media. We know that they don’t want direct marketing. We also know…
Added by Louie Baur on February 25, 2013 at 4:00pm — No Comments
Stop Posting Happy Customer Pictures on Facebook
Too often, dealers and other businesses are given intangible ideas that they’re supposed to use to try to master Facebook. They’re told to “be engaging” or “be a part of the community” on Facebook, but what does any of that really mean?
From both an esoteric as well as a straightforward…
Added by Louie Baur on February 24, 2013 at 4:00pm — No Comments
Be Careful what You Advertise on Facebook Sponsored Stories
More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule that many…
Added by Louie Baur on February 23, 2013 at 4:00pm — No Comments
A Case for Posting a Dozen Tweets a Day as a Business
“We have a rule at our dealership – no more than 3 social media posts a day. Yes, Twitter is included.”
It’s not a secret. Those who follow me on Twitter know that I post 40-50 times a day. I’m a guy…
Added by Louie Baur on February 22, 2013 at 4:00pm — No Comments
Triberr Increases Exposure with the Power of the Like-Minded
While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was using Triberr a while back but stopped because it became too hard. The site used to be automated – set it and forget it. They turned it into more of a curation site and I fell…
Added by Louie Baur on February 21, 2013 at 4:00pm — No Comments
Why Social Signals are only Going to get Bigger in Search Rankings
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the…
Added by Louie Baur on February 20, 2013 at 4:00pm — No Comments
The Best Blog Post Titles are Short
No, no. Not Martin Short. Short, as in not very long.
Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that…
Added by Louie Baur on February 18, 2013 at 4:00pm — No Comments
Dealers Should Not Follow Everyone Who Follows them on Twitter
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real people and companies followed yours,…
Added by Louie Baur on February 17, 2013 at 4:00pm — No Comments
The Secret Sauce in Search Marketing
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer…
Added by Louie Baur on February 16, 2013 at 4:11pm — 1 Comment
On Twitter, it's Okay for Dealers to be Irrelevant
There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to “fit in” on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is.
On…
ContinueAdded by Louie Baur on January 11, 2013 at 12:17pm — No Comments
- ‹ Previous
- 1
- 2
- Next ›
Latest Blog Posts
- Your Automotive Social Media Checklist
- Canned Social Media Marketing in an Hour Per Day #Infographic
- How Branding Posts Set Up Power Posts on Facebook
- Use Social Media to Educate Consumers (and possibly blow their minds)
- Four Types of Facebook Posts that Dealers can Rotate if They Must
- How to Start Over with a Facebook Page
- Second Screen Usage During Commercials Highlights Social Media's Potential
Most Popular Blog Posts
- If You Want Attention on Google+, Go Large and Horizontal with Your Images
- Automotive Social Media is Open 7 Days a Week
- Stop Posting Happy Customer Pictures on Facebook
- The Secret Sauce in Search Marketing
- For Dealers, Facebook should be about what's Happening in the Real World
- Dealers Should Not Follow Everyone Who Follows them on Twitter
- How to Start Over with a Facebook Page
© 2024 Created by DealerELITE.
Powered by
