This ongoing story is meant to be a journal of our traveling showroom, from conception, to construction, to the reality of our lives on the cutting edge of auto sales.…

I have changed a couple things that might reveal the customer.

The original campaign email:

From: Gillon Johannson  

Sent: Wednesday, December 28, 2011 3:09 PM

To: acustomer@KCIDISH.COM

Subject: Since the beginning of time.

Shottenkirk Internet Auto Sales

Quincy,…

I've been in the car business for almost 30 years, many of those years spent in Oregon. There aren't very many big cities in Oregon, but three of the bigger ones that I have worked in were Portland, Bend, and Eugene.

Portland is in the northwest corner of the state, Bend is about 160 miles southeast of Portland near the center of the state, and Eugene is about 110 miles south of Portland, and 120 miles southwest of Bend. The three cities form a large triangle, each city being about…

I'm gonna honk my own horn here and tell you all how pleased I am to be able to say that I am running the number one Kia internet department in the nation. Now this is not official, but for the last 90 days, my Shottenkirk Kia Internet Sales Department is running the best numbers in not only our region, but the nation as well.

Our conversion rate is 24%...This means that of all the Kia leads we get, my department closes 24% of them. Now that's what I call “Low hanging fruit.” what a…

Thanks for your intuitive and sincere response. Its interesting the things you said.

As the Internet Director of a department that has three dealerships to deal with, I have my hands full.

I have a staff of three, including myself. All over the internet there are consultant types who would have us believe that they know the answer to: "How do we run an automotive internet department?" They would have us believe that for a fee, they can take all the things we have learned about…