Mike Gorun's Blog (194)

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge…

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Added by Mike Gorun on October 31, 2017 at 9:34am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have more access to information than…

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Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there…

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Added by Mike Gorun on October 17, 2017 at 10:08am — No Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail fin…

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Added by Mike Gorun on October 10, 2017 at 9:36am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However,…

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Added by Mike Gorun on September 29, 2017 at 9:51am — No Comments

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include…

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Added by Mike Gorun on September 19, 2017 at 9:46am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the hea…

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Added by Mike Gorun on September 12, 2017 at 10:02am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most popular…

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Added by Mike Gorun on August 22, 2017 at 9:57am — No Comments

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …

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Added by Mike Gorun on August 16, 2017 at 9:42am — No Comments

When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager tha…

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Added by Mike Gorun on August 8, 2017 at 10:01am — No Comments

The State of Customer Loyalty

Colloquy just came out with its…

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Added by Mike Gorun on July 25, 2017 at 9:54am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 9:51am — No Comments

Make a Difference in your Community – Customers Love it!

When it comes to community service, car dealers are often …

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Added by Mike Gorun on July 11, 2017 at 9:56am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 9:29am — 1 Comment

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…

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Added by Mike Gorun on June 27, 2017 at 9:46am — No Comments

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer…

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Added by Mike Gorun on June 20, 2017 at 9:49am — No Comments

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the market right now are fidget spinners. In case you don’t know what…

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Added by Mike Gorun on June 13, 2017 at 9:41am — No Comments

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

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Added by Mike Gorun on June 6, 2017 at 9:37am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to…