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WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.

Added by SUSAN HAIR on November 5, 2010 at 8:41am — No Comments

He Buys, She Shops: Study Reveals Fundamental

He Buys, She Shops: Study Reveals Fundamental

Shopping Differences between Genders



Women Encounter More Problems, but Men are Less Forgiving



– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania;… Continue

Added by SUSAN HAIR on November 1, 2010 at 2:05pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~CONGRADULATIONS!

Selling to women expert Delia Passi honored among Florida’s top women business owners



Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.



Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top… Continue

Added by SUSAN HAIR on November 1, 2010 at 1:58pm — No Comments

WOMENCERTIFIED~DELIA PASSI

Delia Passi is a nationally recognized and highly regarded businesswoman in marketing and business development and considered a leading authority on selling to women. As President and CEO of Medelia Incorporated, she supports companies in their efforts to gain market share of women consumers and target markets. Medelia Inc. is the recipient of several awards including Best Woman-Owned Business, Best Diversity-Owned Business, a Stevie Awards’ two-time finalist and Ernst & Young’s Best… Continue

Added by SUSAN HAIR on October 27, 2010 at 11:29am — No Comments

WOMENCERTIFIED~SUSAN HAIR

Pace BMW is proud to participate in the WomenCertified® program, which aims to give women car-buyers the tools they need to buy or lease a new or preowned car with ease and comfort.

All DCH Auto Group BMW dealers maintain active membership in this organization. We fully believe in giving our customers the tools to buy BMW cars and SUVs that suit their individual needs, even if they’re not experts in the automotive industry. Involvement in this organizations means that all of our customers… Continue

Added by SUSAN HAIR on October 26, 2010 at 9:19am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078

Monthly Training Supplements

WomenCertified is not just a one-time training event – it’s a way of doing business every day. That’s why we’ve created this downloadable tool that you and your sales team can use to support your ongoing success in selling and marketing to women.





SALES AND MARKETING SUPPLEMENT

Find and Leverage your Referral Champions

CALL CENTER SUPPLEMENT

The Telephone Game

Referrals from satisfied customers are the best way to grow your… Continue

Added by SUSAN HAIR on October 26, 2010 at 9:08am — No Comments

10 Tips for "Getting on HER Radar" October!!

2010 Every month is the month to make CONTACT!!

In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.

Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to get on her… Continue

Added by SUSAN HAIR on October 24, 2010 at 5:16pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.



Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue

Added by SUSAN HAIR on October 24, 2010 at 5:14pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

October, 2010

This is the month to Enhance your Online Presence!



Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.



Here are 5 ways to enhance your online presence TODAY.



Issue a press release:

Doing something big or newsworthy?… Continue

Added by SUSAN HAIR on October 24, 2010 at 5:13pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078

Northwood Univ. mandates WomenCertified for graduation

.Northwood University, which offers the leading curriculum in Automotive Retail Management has made the WomenCertified program a requirement for all participants in its automotive marketing program. The full text of the Northwood press release can be found here.



We are thrilled that Northwood made our program central to their curriculum. It was through the unanimous concensus of the students that sampled WomenCertified(R) in… Continue

Added by SUSAN HAIR on October 24, 2010 at 5:10pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078

What is WomenCertified?

WomenCertified is the solution for women in search of a better buying experience. WomenCertified was created by a woman dedicated to showing sales and service organizations how to sell to women by learning to pay attention to their preferences, priorities and communication styles.



First and foremost, WomenCertified is your shopping resource when planning an important purchase. At WomenCertified.com you can find the best salesperson in your area for the… Continue

Added by SUSAN HAIR on October 24, 2010 at 5:08pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Active Listening Exercise: The Telephone Game

How good is your team at active listening and communicating details? This children’s birthday party game can

help you figure it out!

The Telephone Game

1. Have the members of your team stand in a line, side by side.

2. Have them whisper two different messages, several sentences each, down the line – the first message

starting at one end, and the second message starting at the opposite end.

3. Turn on some music or… Continue

Added by SUSAN HAIR on October 22, 2010 at 8:18am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Monthly Training Supplements

WomenCertified is not just a one-time training event – it’s a way of doing business every day. That’s why we’ve created this downloadable tool that you and your sales team can use to support your ongoing success in selling and marketing to women.





SALES AND MARKETING SUPPLEMENT

Find and Leverage your Referral Champions

CALL CENTER SUPPLEMENT

The Telephone Game

Referrals from satisfied customers are the best way to grow your… Continue

Added by SUSAN HAIR on October 22, 2010 at 8:17am — No Comments

WOMEN CERTIFIED

Clearwater, FL, October 16, 2010 --(PR.com)-- WomenCertified today announced that Pinellas Comfort Systems has earned the WomenCertified Seal and is specially qualified to provide an extraordinary level of sales and service to women.



Pinellas Comfort Systems is your source for indoor comfort solutions in Southwest Florida. They work hard to exceed their customers' expectations, and have served thousands of residential and commercial customers.



The WomenCertified Program is… Continue

Added by SUSAN HAIR on October 18, 2010 at 1:04pm — No Comments

Selling To Women~

Contrary to popular belief, women’s communication styles aren’t impossible to decode. Some tips:

•If she says she needs to think about it, she means it. Be sure to give her all the information and literature she needs to make an informed decision, and let her know when you’ll be available to answer any questions.

•Tangents, though seemingly irrelevant, are often full of information that matters to her at that moment. Don’t tune out; listen for bits of info that clue you in to her… Continue

Added by SUSAN HAIR on October 13, 2010 at 2:06pm — No Comments

Get Your Business Out There!~ by~Delia Passi~WomenCertified.com

October, 2010

This is the month to Enhance your Online Presence!



Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.



Here are 5 ways to enhance your online presence TODAY.



Issue a press release:

Doing something big or newsworthy?… Continue

Added by SUSAN HAIR on October 7, 2010 at 3:38pm — No Comments

CONGRADULATIONS!

Congradulations to the Toyota dealers who recently earned the WomenCertified Seal of Approval through a Toyota corporate pilot program designed to enhance the sales and service experience for women. Through this program Toyota is demonstrating a commitment to becoming a brand of choice among women. Recently certified dealers include: Lynch Toyota, Toyota of Wallingford, Gault Toyota, Autoland Toyota, James Toyota. SUSAN HAIR 561-309-7078

Added by SUSAN HAIR on October 6, 2010 at 11:28am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.



Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue

Added by SUSAN HAIR on October 6, 2010 at 11:26am — No Comments

Womencertified~Selling To Women

Contrary to popular belief, women’s communication styles aren’t impossible to decode. Some tips:

•If she says she needs to think about it, she means it. Be sure to give her all the information and literature she needs to make an informed decision, and let her know when you’ll be available to answer any questions.

•Tangents, though seemingly irrelevant, are often full of information that matters to her at that moment. Don’t tune out; listen for bits of info that clue you in to her… Continue

Added by SUSAN HAIR on October 6, 2010 at 11:26am — No Comments

10 Tips for "Getting on HER Radar" October!!

September, 2010 Every month is the month to make CONTACT!!

In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.

Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to… Continue

Added by SUSAN HAIR on October 6, 2010 at 11:25am — No Comments

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