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Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the…

Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I…

Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to…

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