Todd Katcher's Blog (25)

Inputs and Resolutions: Part 1 in the Series

Inputs and Resolutions

With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple…

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Added by Todd Katcher on April 27, 2012 at 10:50am — No Comments

Tiger vs. Phil - Who are you?

Tiger vs. Phil - Which are you?

Life is full of ups and downs -- frustrations and anxiety -- and the car dealership business, as well as our personal lives are no different.

This past week we found an example of two brilliant extremes of how to handle one's business and how it reflects life.

Tiger Woods - for some reason still deemed the World's Greatest Golfer by some - imploded…

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Added by Todd Katcher on April 19, 2012 at 10:02am — No Comments

Don't Lose your Customer's Attention!

A captive audImage ience will pay you dividends if you treat them right.

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?

How do you communicate to them? - and -

How can you capitalize on them?

With today's media and technology driven world the way you…

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Added by Todd Katcher on March 30, 2012 at 9:46am — No Comments

Women – All or Nothing

four on the floor blog

Ladies' night at the local bar includes free drinks for the ladies.

What's the intention?

Where the women go, the men will follow – and the men will pay. ladies drink free

Ladies' Day at the car wash where all women receive $2 off their extreme wash.

The next day is Men's Day.

Does anyone see these efforts as "misguided"?

In a bar, the women are being used as…

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Added by Todd Katcher on March 19, 2012 at 2:05pm — No Comments

ROI is for Losers!





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I…

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Added by Todd Katcher on March 3, 2012 at 11:31am — 1 Comment

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