Stephen Jackson's Blog (75)

Top Ten Blogs And News For Auto Dealers: October 22-26

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

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Added by Stephen Jackson on October 26, 2012 at 11:57am — No Comments

Google Visits The Grand Canyon – And Changes The World

Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own…

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Added by Stephen Jackson on October 25, 2012 at 4:21pm — No Comments

Plagiarism, And How To Avoid It

CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can highlight, copy, and paste another’s work and claim it as our own. While it may be completely innocuous – or even unintentional –…

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Added by Stephen Jackson on October 23, 2012 at 4:12pm — No Comments

Top Ten Blogs And News For Auto Dealers: October 15-19

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a Ken doll comes to life, Newsweek announces the end of its print…

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Added by Stephen Jackson on October 19, 2012 at 2:06pm — No Comments

Meet An eSummit Presenter: David Kain

When I heard ActivEngage CEO Todd Smith jokingly call David Kain “the Silver Fox,” I thought the nickname was merely an offhand reference to his shock of alabaster hair. But the more I watched and spoke to David, the more I realized that his silvery mane disguised a man with a clever mind…

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Added by Stephen Jackson on October 17, 2012 at 4:31pm — No Comments

Your Live Chat Service's Most Important Metric

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

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Added by Stephen Jackson on October 15, 2012 at 11:41am — No Comments

Aligning Your Website With Your Sales Process

According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store? Consumers today are more wary than ever of car sharks – and now they…

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Added by Stephen Jackson on October 9, 2012 at 2:53pm — No Comments

Top Ten Blogs And News For Auto Dealers: October 1-5

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Facebook hits a billion users, a presidential debate, and social media from…

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Added by Stephen Jackson on October 5, 2012 at 4:57pm — No Comments

The Losers At Fisker and Tesla

I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were talking about. Dodd-Frank? Simpson-Bowles? …

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Added by Stephen Jackson on October 4, 2012 at 2:44pm — 1 Comment

How Your Team Is Torn Apart By Five Words

“That is not my job.”

Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business…

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Added by Stephen Jackson on October 2, 2012 at 2:30pm — No Comments

Top Ten Blogs And News For Auto Dealers: September 23 – 28

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

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Added by Stephen Jackson on September 28, 2012 at 2:46pm — No Comments

Depth of Engagement vs Breadth of Impressions

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

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Added by Stephen Jackson on September 27, 2012 at 11:39am — No Comments

Why Customer Service Robots Don’t Exist (Yet)

Hal 9000

“I’m afraid I can’t talk to customers, Dave.”

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the …

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Added by Stephen Jackson on September 26, 2012 at 12:43pm — No Comments

How A Social Search Engine Could Turn Facebook Around

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

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Added by Stephen Jackson on September 25, 2012 at 11:00am — No Comments

The Battle Between In-Car Apps And Manufacturers

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is seemingly limitless. Full Internet access from…

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Added by Stephen Jackson on September 24, 2012 at 1:45pm — No Comments

Live Chat: What Auto Dealers Need to Know to Get It Done Right

NEWS RELEASE

FOR RELEASE: IMMEDIATELY

CONTACT:  Maureen Condon

Dealer Communications

508-801-8283

mcondon@dealer-communications.com

 

Regional Director of sales for ActivEngage  Discusses Live Chat: What Auto Dealers  Need to Know to Get…

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Added by Stephen Jackson on September 21, 2012 at 12:38pm — No Comments

A Social Media Hiring Strategy

Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young professionals who are already devoted to social media – and they’ll often work for free! I’m talking of course about interns, a magical breed of ambitious,…

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Added by Stephen Jackson on September 21, 2012 at 11:00am — No Comments

How Apple Gets The World To Buy The Same Thing Over And Over

On September 21st, millions of people across the nation will stand in line for hours for the privilege of paying $800 for a product that does almost exactly the same thing as the one that they probably already own. Analysts predict that Apple’s iPhone 5 could become the…

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Added by Stephen Jackson on September 17, 2012 at 2:00pm — No Comments

The Most Important Chat Infographic You'll Ever See

It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppers and walk them around your virtual showroom has proven to be an invaluable technology, driving more customers to physical dealerships and ultimately selling more cars. You know all of this already, but one question remains: Do I manage my own website chat, or…

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Added by Stephen Jackson on September 12, 2012 at 11:57am — No Comments

Top Ten Blogs And News For Auto Dealers: September 1 – 7

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on…

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Added by Stephen Jackson on September 7, 2012 at 3:41pm — No Comments

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