Added by Craig Lockerd on December 13, 2016 at 7:21pm — No Comments
Added by Craig Lockerd on December 13, 2016 at 7:20pm — No Comments
Do you think about the opportunity to break out of the mold? Do you see more for yourself than what is contained within the four walls of a retail auto dealership? Perhaps helping others gain knowledge and skill development through hands-on training sparks a real interest within you.
Have you ever thought about…
ContinueAdded by Craig Lockerd on February 8, 2016 at 1:30pm — No Comments
AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.
If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales Manager/Team Leader, Internet Manager or a BDC…
Added by Craig Lockerd on August 25, 2015 at 3:18pm — No Comments
Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A First…
ContinueAdded by Craig Lockerd on January 23, 2015 at 11:23am — 5 Comments
WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????
Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership. I would certainly search Google and read as many examples as you possibly can on this…
ContinueAdded by Craig Lockerd on November 12, 2014 at 4:01pm — No Comments
What was yours like?
I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”,which probably was true due to the fact there were at that…
ContinueAdded by Craig Lockerd on December 11, 2012 at 10:15pm — 38 Comments
Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?
The first feeling most people think of…
ContinueAdded by Craig Lockerd on November 15, 2012 at 6:41pm — 10 Comments
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret describes the…
ContinueAdded by Craig Lockerd on October 16, 2012 at 3:40pm — 4 Comments
I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.
Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one…
ContinueAdded by Craig Lockerd on October 8, 2012 at 12:14pm — 17 Comments
Whether I’m right or whether I’m wrong
Whether I find a place in this world or never belong
I gotta be me, I’ve gotta be me
What else can I be but what I am
I want to live, not merely survive
And I won’t give up this dream
Of life that keeps me alive
I gotta be me, I gotta be me
The dream that I see makes me what I am
That far-away prize, a world of…
ContinueAdded by Craig Lockerd on October 2, 2012 at 2:00pm — 12 Comments
On January 15th1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.
My father, one of four, two sisters and a brother, all suffered from what both Author John Eldridge and Father Richard Rohr…
ContinueAdded by Craig Lockerd on September 24, 2012 at 6:30pm — 21 Comments
Something has to give. Change is mandatory in our industry, reinvention a must! Every day I see what people are posting about dealerships all over the web. Let's face it, as a whole people hate us. Strong words I know but just look at how our customers are treated. It's not that they are being treated bad in most cases, but…
ContinueAdded by Craig Lockerd on July 16, 2012 at 9:00am — 3 Comments
Automotive Recruitment: n.The process of attracting, screening, selecting and training qualified people to work in an automotive dealership.
I started off with the definition of automotive recruitment because I thought it important to point out the…
ContinueAdded by Craig Lockerd on July 6, 2012 at 12:12pm — 26 Comments
Added by Craig Lockerd on July 27, 2010 at 2:56pm — 9 Comments
Added by Craig Lockerd on April 12, 2010 at 3:13pm — 1 Comment
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