Craig Lockerd's Blog (36)

*The Recruiter* Episode 6 What is the Job Seeker Really Looking For? How to

Added by Craig Lockerd on December 13, 2016 at 7:21pm — No Comments

*The Recruiter* Episode 5 Help Wanted Ad Description

Added by Craig Lockerd on December 13, 2016 at 7:20pm — No Comments

Have you ever thought about owning your own business?

 

 

 

Do you think about the opportunity to break out of the mold?  Do you see more for yourself than what is contained within the four walls of a retail auto dealership?  Perhaps helping others gain knowledge and skill development through hands-on training sparks a real interest within you.

 

Have you ever thought about…

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Added by Craig Lockerd on February 8, 2016 at 1:30pm — No Comments

National Automotive Sales Trainer

AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.

If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales Manager/Team Leader, Internet Manager or a BDC…

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Added by Craig Lockerd on August 25, 2015 at 3:18pm — No Comments

#Automotiverecruitment Game Changing News/Press Release

Automax Recruiting And Training And Recruitment HQ Partner Up To Bring New Hiring Technology To Automotive Recruitment

Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A First…

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Added by Craig Lockerd on January 23, 2015 at 11:23am — 5 Comments

WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????

WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????

Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this…

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Added by Craig Lockerd on November 12, 2014 at 4:01pm — No Comments

My First Sale

Craig Lockerd

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”,which probably was true due to the fact there were at that…

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Added by Craig Lockerd on December 11, 2012 at 10:15pm — 38 Comments

My First Car, What Was Yours?

 

49 Jeepster

 

Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all ”Man if only I had kept________ what would that be worth today?

The first feeling most people think of…

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Added by Craig Lockerd on November 15, 2012 at 6:41pm — 10 Comments

Hey, I’m Not Getting What I Deserve, or Am I?

 

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

 

 

From Wikipedia; The Secret describes the…

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Added by Craig Lockerd on October 16, 2012 at 3:40pm — 4 Comments

Are F Bombs Exploding On Your Showroom Floor?

 

 

 

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… thats when it all began.

Nobody cussed on TV and none of the movies I was allowed to go see had any cussing in them, can’t recall hearing either one…

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Added by Craig Lockerd on October 8, 2012 at 12:14pm — 17 Comments

I’ve Got To Be Me And You’ve Got To Be You

 

I've Gotta Be Me

Whether I’m right or whether I’m wrong

Whether I find a place in this world or never belong

I gotta be me, I’ve gotta be me

What else can I be but what I am

 

I want to live, not merely survive

And I won’t give up this dream

Of life that keeps me alive

I gotta be me, I gotta be me

The dream that I see makes me what I am

 

That far-away prize, a world of…

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Added by Craig Lockerd on October 2, 2012 at 2:00pm — 12 Comments

Being An Absent Leader Is Much Like Being An Absent Father

On January 15th1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother, all suffered from what both Author John Eldridge and Father Richard Rohr…

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Added by Craig Lockerd on September 24, 2012 at 6:30pm — 21 Comments

The Dealership Culture Starts At The Top

Something has to give. Change is mandatory in our industry, reinvention a must! Every day I see what people are posting about dealerships all over the web. Let's face it, as a whole people hate us. Strong words I know but just look at how our customers are treated. It's not that they are being treated bad in most cases, but…

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Added by Craig Lockerd on July 16, 2012 at 9:00am — 3 Comments

Automotive Recruitment - Finding Quality People To Work In Your Dealership

Automotive Recruitment: n.The process of attracting, screening, selecting and training qualified people to work in an automotive dealership.

I started off with the definition of automotive recruitment because I thought it important to point out the…

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Added by Craig Lockerd on July 6, 2012 at 12:12pm — 26 Comments

"Well I Guess I Could Always Sell Cars?"

The year was 1974 Nixon was president, U.S. population was 213 million the Dow was at 600 average cost of a new home was $39, 000, and cars were $3200 Household income was $11,000!!!!!!!...Stamps were .08 and gas was .58 the top song that year was The Way We Were by Streisand and there was NO fashion.



I had tried and had three failed attempts at college, no degree, was making $175 a week working in a garage and was about to get married, not a winning formula.



The very LAST… Continue

Added by Craig Lockerd on July 27, 2010 at 2:56pm — 9 Comments

AutoMax Needs Recruiter/Trainers Now!

Tried to post this under Employment , didn't work.Hope this "Help Wanted" Ad posted as a Blog doesnt offend,not meant to of course.

https://www.youtube.com/watch?v=36DFDzhivXY





Interested? First do your "Due Diligence" check us out,what we do,get a feel for who we are and what these positions are all about.

This is NOT a job!

Independent Contractor, 35-42 weeks a year, Legit Income 65k-115k ,"Regional… Continue

Added by Craig Lockerd on April 12, 2010 at 3:13pm — 1 Comment

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