Crystal Hartwell's Blog (509)

New Research on QR Codes and Mobile Apps: What Consumers Want

Key Findings:



-- Auto service customers are far more likely to use mobile apps (44%) than QR codes (18%).



-- 2-in-3 auto service customers that use mobile apps, use them at least daily.



-- Only 10% of auto service customers are currently using a mobile app offered by their dealer/service provider.



-- Top two places consumers are being routed via QR code scans: 1)…
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Added by Crystal Hartwell on December 18, 2012 at 1:36pm — No Comments

SureSale(TM) Launches Nation’s First Dedicated Certified Marketplace

SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes

 

Venice, CA – December 11, 2012 SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified…

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Added by Crystal Hartwell on December 11, 2012 at 8:43am — No Comments

DMEa/WardsAuto Webinar: Best Practices for Compliant Marketing

Webinar on Tuesday, December 4th, at 2 p.m. EST provides a crash course on the rules of compliant customer communications, including education on state and federal regulations

 

Daytona Beach, FL –November 28th, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on…

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Added by Crystal Hartwell on November 28, 2012 at 3:05pm — No Comments

SureSale Launches Mobile Certification and Online Marketing Platforms



SureSale technology expands dealer autonomy in the sourcing, certification, and marketing of certified vehicles

Venice, CA – November 27, 2012 SureSaleTM, the certified pre-owned (CPO) marketing program that is changing the way used vehicles are bought and sold, today announced the launch of its new mobile and…

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Added by Crystal Hartwell on November 27, 2012 at 1:12pm — No Comments

Rate Your Vendors Now: Ratings for 2012 Dealer Satisfaction Awards Close December 31st

Dealers decide the best dealership vendors of the year at DrivingSales.com, helping their peers choose and spend wisely in 2013

 

Salt Lake City, UT – November 27, 2012 – Eligible and verified reviews and ratings that determine the 2012 DrivingSales Dealer Satisfaction Awards will close on December 31st, DrivingSales announced today. The Company encourages dealers who have not yet rated their vendors…

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Added by Crystal Hartwell on November 27, 2012 at 11:00am — No Comments

Your Mobile App’s Privacy Policies and Terms and Conditions: What They Mean to Your Business and To Your Customers

Just because it’s mobile doesn’t mean that advertising laws and regulations don’t apply! The need for a prominent disclosure of terms and conditions and a privacy policy in mobile apps is rapidly evolving, and dealers are at risk if they are using an app that doesn’t comply.

 

The Federal Trade Commission (FTC) and the state of California are…

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Added by Crystal Hartwell on November 26, 2012 at 10:00pm — No Comments

Redesigned DrivingSales.com Launches: More Targeted, More Relevant Profit-building Information and Connections

Upgrades to award-winning site include industry-first dScore to measure relevant user activity

 

Salt Lake City, UT – December 20, 2012 – DrivingSales today announced the launch of its redesigned website DrivingSales.com, the world’s largest automotive social network. The…

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Added by Crystal Hartwell on November 20, 2012 at 4:30pm — No Comments

Nissan Mexicana Selects Go Virtual, an izmocars Dealer Solutions Reseller, as Exclusive Website Provider for Dealers

Go Virtual / izmocars solution provides Nissan dealers in Mexico with stable and progressive website technology while supporting Nissan Mexicana’s brand values and lead generation efforts

 

San Francisco, CA and Mexico City, Mexico – November 14, 2012 – izmocars (www.izmocars.com), the world's leader in interactive media content for the automotive industry, today announced…

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Added by Crystal Hartwell on November 14, 2012 at 11:16am — No Comments

SureSale Certified Vehicles Stay High and Dry from Hurricane Sandy Damage

SureSale conducts comprehensive flood damage inspections in the Northeast to increase consumer confidence in the aftermath of Hurricane Sandy

Venice, CA – November 13, 2012 SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, deployed SureSale certification experts to immediately assess damage and…

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Added by Crystal Hartwell on November 13, 2012 at 11:22am — No Comments

Car Toys Selects izmocars AOA as Digital Accessories Sales Solution and Web Catalog for Dealer Clients

 

Largest aftermarket accessory supplier partners with AddOnAuto Digital Dealer Supplier Network to help dealers market and sell Car Toys accessories; AOA proven to generate an average of $500 per copy for dealerships

 

San Francisco, CA – November 12, 2012 – Car Toys, the largest independent consumer electronics specialty retailer in the U.S., has selected izmocars’(…

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Added by Crystal Hartwell on November 12, 2012 at 5:43pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2012

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

 

 

Salt Lake City, Utah – November 5, 2012DrivingSales today announced the winners of the…

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Added by Crystal Hartwell on November 5, 2012 at 9:40am — No Comments

AOA Supplier Digital Network Helps Dealers/Suppliers Ramp up Revenues and Efficiencies

New case study shows how Auto Sound teamed with AOA and dealerships to drive a 50% increase of in-dealership sales of Auto Sound products in just four months.

 

One year after launching, izmocars’ AOA Supplier Digital Network is generating accessories sales results for both suppliers and dealerships. A new case study released today shows how Boston area aftermarket supplier, Auto Sound, helped dealerships selling its products leverage the…

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Added by Crystal Hartwell on October 30, 2012 at 4:02pm — No Comments

DMEa/Automotive News Webinar: Best Practices for Compliant Marketing

Free webinar on October 30th, 2012, at 2 p.m. teaches dealers best practices for compliant marketing

 

Daytona Beach, FL–October 23, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fourth in a series of webinars the company is hosting with Automotive News. This webinar addresses the critical issues of compliance, including…

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Added by Crystal Hartwell on October 23, 2012 at 10:51am — No Comments

59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps

DMEautomotive survey reveals auto service customers open to variety of communications platforms; BUT majority of younger demo want contact through ALL platforms

Key Findings:

  • Over a third of consumers are open to receiving communications from their automotive service providers via each platform
  • Eighty-nine percent of those under 35 welcome contact via email; 85% via mail; 64% via…
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Added by Crystal Hartwell on October 22, 2012 at 1:31pm — No Comments

Prominent Automotive Media Sponsor 2012 DrivingSales Executive Summit

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

 

Salt Lake City, Utah – October 16, 2012DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

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Added by Crystal Hartwell on October 16, 2012 at 12:30pm — No Comments

Kevin Root Named President and Chief Operating Officer of DrivingSales

Veteran auto industry business leader, digital strategist, and innovator joins rapidly growing business intelligence and performance improvement company

 

SALT LAKE CITY, UT – October 11, 2012 – Kevin Root has been named President and Chief Operating Officer of DrivingSales, the company announced today. Root joins the rapidly growing business intelligence and performance improvement company to further build…

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Added by Crystal Hartwell on October 11, 2012 at 11:53am — No Comments

DMEautomotive’s Driver Connect is a Finalist for Most Innovative Dealership Solution of 2012

Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit

 

DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012 – DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of…

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Added by Crystal Hartwell on October 9, 2012 at 9:00am — No Comments

Finalists announced for the DrivingSales 2012 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2012; Finalists include Daniel Boismier, Alan Krutsch, Wendy Lowen, Matthew Smith, and Bryan Wilson

 

Salt Lake City, Utah – October 8, 2012DrivingSales today announced that five auto dealer finalists have been selected for the 2012 DrivingSales Dealer Best Idea Awards. The awards…

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Added by Crystal Hartwell on October 8, 2012 at 9:00am — No Comments

Mark Conner of Lithia Motors Selected to Present at the 2012 DrivingSales Executive Summit

Conner’s presentation “Close the Dealer ‘App Gap’” joins an agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

 

Medford, OR – October 8, 2012 – Mark Conner, assistant vice president of Marketing for Lithia Motors, Inc. has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

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Added by Crystal Hartwell on October 8, 2012 at 8:47am — No Comments

Jared Hamilton Interviews TrueCar Chairman and CEO Onstage at 2012 DrivingSales Executive Summit



Scott Painter appears exclusively at October event for one-on-one discussion on industry innovation and dealer pain points with DrivingSales CEO

 

SALT LAKE CITY, UT – October 2, 2012 – DrivingSales today announced that Scott Painter, Chairman and CEO of TrueCar, Inc., will take center stage for a one-on-one interview with DrivingSales CEO Jared Hamilton at the 4th annual…

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Added by Crystal Hartwell on October 2, 2012 at 10:38am — No Comments

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