DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.

These integrations populate TagRail’s F&I tool…

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…

-By Kristopher Hampton for AutoSuccess Magazine.

When we’ve been in the automotive business for a long period of time, it can be hard to relate to what our guests are experiencing. But when I go into automotive service facilities as a customer, I often end up with some extremely valuable insight.

Recently I took my car in to get a simple service. I did not make an “appointment” because they advertise a quick lube service. I pulled into the…

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

If you’ve heard the news, many are…

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 



I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

This week, Jeff covers "Thou Shall Not Steal" principle. How do you define theft? Money, copyrights, honesty? Jeff covers the basic principle of honesty, how it can affect your career, and the benefit to your sales! This principle will not only help you succeed, but to live your best life in general.

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Also available on GooglePlay, iTunes, and Stitcher!…

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, Stitcher, and GooglePlay.…

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, Stitcher, and GooglePlay. …

This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, GooglePlay, and Stitcher. …

I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

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