In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.

What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…

Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing…

(Originally published on Dealer magazine)

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

Join Mark Rikess for an encore presentation from the 10th Digital Dealer Conference & Exposition: Managing and Selling to Generation Y.



Gen Y (70,000,000 strong) are becoming the predominant auto buyers and provide unique challenges and opportunities for auto dealers. 



Is your dealership prepared for the challenge of managing and selling to Generation Y (over 70 million potential purchasers and employees)? If your dealership management is made up of…

The Automotive Customer Centricity Summit, hosted by Thought Leadership Summits (ACCS) was on June 14th, 2011. I had the privilege of reporting on this event on behalf of DealerElite. This event is a one-day event that runs from 7am-7pm. The event was held at the Ritz-Carlton Hotel in…

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Coverage on DealerElite from two events starts tomorrow, June 14, 2011. As an official media sponsor, DealerElite will be bringing you coverage of:

• The Automotive Customer Centricity Summit, hosted by Thought Leadership Summits - June 14, 2011…

(originally published 6/3/2011 on Dealer magazine)

The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital Dealer…

(Originally published in Dealer magazine ... I broke the story! Even got a mention in the Huffington Post's article about it. w00t!)

On Friday, May 20, 2011, the National Labor Relations Board filed a complaint against a luxury…

It's that time folks! The 11th Digital Dealer Conference & Exposition will be held October 5-7, 2011 at the Mirage in Las Vegas, NV.

Speaking applications are now available to download. Due to the high volume of speaking applications received, we've changed our process.

Please note: All applications to speak MUST be submitted with a promotional video about…

Originally published May 20, 2011 [LINK]

As I’m sure you’re probably aware by now, AutoTrader announced Wednesday that they had reached…

Join us on Thursday, May 19th for one of the most popular sessions from the 10th Digital Dealer Conference & Exposition. This session had almost 250 attendees. People were 3 deep in the back of the room and some were even sitting on the floor. Check it out. 

Join us for…

Thank you to everyone who participated in the 10^th Digital Dealer Conference & Exposition “Back to the Future” SCVNGR promotion!

It was not only designed to be a fun way for attendees to interact with the conference but also to introduce attendees to the power of location-based marketing. We hope you enjoyed it and thought it was fun.

First a few statistics:

• We had 116 people participate

• There were 24…

As people are getting prepared to depart for Orlando and the Digital Dealer Workshopsfollowed by the 10^th Digital Dealer Conference & Exposition, I thought some advice from someone who’s been to 6 of the 9 previous conferences would be helpful for those first-timers.…

The Digital Dealer Workshops start in 5 days! The workshops run Monday, April 18th thru the morning of the 19th which leads right into the Digital Dealer Conference! A day and a half of hands-on training by 7 top instructors! Be sure to register for this OFFICIAL add-on to the 10th Digital Dealer Conference & Exposition which will be April 19-21st at…

Hey everyone!

Check out my Digital Dealer webinar being held April 14, 2011 at 11:30am EST!