D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in the last six months," notes Stephanie Miller in…

The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the world in ways that no one could have ever imagined some

twenty years ago. Let’s face it, the Internet is here to stay and your dealership’s website is becoming the go-to for interested car buyers. Don't make your customers wonder whether they've visited the wrong side of the…

The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. www.autoblog.com/media/2010/12/pomplamoosehyundai.jpg" alt=""…

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is  pretty darn small. So how do you get your word out there? Recruit…

Vampire and zombies are everywhere. It’s been a Summer and Fall full of supernatural events and television.. From True Blood to the Walking Dead, and to people showing zombie-like symptoms across the U.S., have you wondered if vampires and zombies lurked into your workplace?  Yes, I did write vampires and zombies. According…

The days of limited engagement with your customers are over. According to Facebook, there are 3.2 billion likes and comments a day on their Website. How, as dealerships, do you manage social media? Do you update your blog once a month or do you post on Facebook once a day? There is no golden rule, but there are easy guidelines to follow.

ActivEngage knows that social media is an ever changing medium to communicate with your dealership’s customers and we know that it can be a pretty…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Toyota sells cars on HSN, there’s a giant diamond in outer space, and the EU…

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.…

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In…

Twitter recently announced some improvements for their advertising platform,  including the ability to choose which tweet you promote and reporting of follower growth. Manually selecting a Promoted Tweet lets you can pick exactly which Tweets you want to go out, allowing for a much deeper integration of paid media in any brand’s Twitter strategy. According to…

If you aren’t too keen on search engine optimization, I’m here to help you whether you’re going to SEO your website yourself or outsource it. First thing's first, you must always have a strategy.

Pre-Plan

Search engines consider a number of factors when determining how to index. For example, the way the pages of your site…

There is more to email than just having great content, the perfect subject line, and having a perfect layout. What about spam filters? When it comes to your email being filtered, the Return Path Sender Reputation Report identified the following key factors ISPs consider:  IP Reputation, Infrastructure and Content.

Here is what  Tonya…

Ever since I attended the B2B Marketing Sherpa Summit at the end of August,  I’ve been following Dr. Flint McGlaughlin’s latest articles and observations. Today, I came across an article on Transparent Marketing that I believe is worth sharing with you all.

Back in the late 1800s there was a product named Modoc Oil that promised to cure all your…

Car Dealers! Have you heard of the term, “Showrooming?” It’s basically a customer that comes into your dealership to look at vehicles while looking online on their smartphone at your competitor’s pricing. Annoying, right? So how do you combat these “show-roomers?”

One thing you can do is create a …

I've given insights on when to tweet, how pictures increase your Facebook Fan Page's engagement, and how …

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

 ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – portraits made out of beef jerky, alternate…

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by Barracuda Labs: Among the top 100 Google search results for the term "buy Twitter followers" are…

Writing content for your website? Use the inverted pyramid style. Why? Your customers want information in an instant. They don’t want to read through copy to find what your keypoint is. Whatever your essential message is, put it first. Most Web users skim through content in an “F” pattern.  They look more…