When I first started working in the industry over 25 years ago now, I always asked this question. We know that customers "Hate Buying Cars" for the most part. We also know that like visiting a dentist, lawyer, or doctors office they would not be in a store unless they were servicing their car or needed a new or used vehicle.

So the question is why is it that customers who visit the showroom don't buy cars?…

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How can car dealerships all over the world get more appointments that show up at your automotive dealership? In order to determine the answer to this fantastic question, we need to look at the problem first.

The problem is: salespeople, managers, service writers, even BDC representatives are not giving customers a reason to return the dealership. They may be calling the customer back, but best intentions rarely get you to the finish line.

 

The question is what are they…

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Businesses, public figures, and even every day people have made some of these classic blunders more often than you may think. Here are a few of the classic ones to avoid.



Don’t pick fights on Social Media.



Starting a fight on any Social Media sight and not resolving that dispute, complaint or just to put it bluntly pissing people off. This is never a good idea online, and as some politicians have learned recently never a good idea at all.



Selling all the… Continue

Proactive Dealer Solutions works with large and small dealership groups all over the world. We get asked all the time when we work with BDC Manager and Internet Managers what we recommend for dealerships.

Social Media is the biggest opportunity, or challenge facing your business today.

The first step is to get a sense, what we like to call a Social Media Health check or benchmark for your dealership.

There is no point in putting together a Social…

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The BDC experts Proactive Dealer Solutions doesn’t need to tell you that you deal with challenges every single day at your dealership. The question isn’t if the question is how do you deal with what we like to call “challenging opportunities” when they occur.

What not to do:…

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