Jeff Cowan's Blog (164)

Write Service Podcast: Episode 41- The Newbie

Are you brand new to the industry or the service drive? Within 60 days, you should be hitting the shop minimum as far as HPRO, survey scores, and customer retention. This week, Jeff covers five simple steps to make sure you are up to speed as fast as possible! Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on August 23, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast- Episode 40: The Sharp Angle Close

Have you ever ended up in "I Can" land? Where the customer is asking YOU what you CAN do, rather than you setting the expectation and sale? This week, Jeff covers a close to get yourself out of "I Can" land, called the Sharp Angle close. Stay tuned for the exact word track and scenarios! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on August 21, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 40: Finding the Time to Train

This week, Jeff covers 10 easy ways to make time for training. So often, we get stuck in our ways and think that training is too time-consuming or impossible on top of daily work loads. When in reality, it doesn't always require time on the clock! Stay tuned to hear quick tips on where and how to find the crucial time to train. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

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Added by Jeff Cowan on August 16, 2018 at 12:00pm — No Comments

Success in Sales Podcast- Episode 39: The Order Blank Close

This week, Jeff covers one of his favorite closes- The Order Blank Close. While this close is a classic, it still provides an extremely high closing ratio. This is perfect to use when you haven't closed the sale, but you don't know why. Use this to get a "yes" or simply get an answer! Either way, you can't go wrong! Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on August 14, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 39: Your Numbers Dropped, Now What?

This week, Jeff covers the most common question at this time of the year: Why did my numbers drop? And how do we fix it?! Summer months can be overwhelming, and so many advisors give their customers half effort for the sake of time. To get back to 2.5 HPRO, you have to reset! Stay tuned to hear steps to reset and get back on top. Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on August 9, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 38: Proper Training for Longevity

This week, Jeff finishes the last part of a series and discusses how to properly train your advisors so they're ready for the drive. You've introduced the contract, you've provided interim training, now it's time to implement. It's not the easiest or quickest step, but it will provide success and stability for your next long-term hire. Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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Added by Jeff Cowan on August 2, 2018 at 12:00am — No Comments

Success in Professional Sales Podcast- Episode 38: Making a Good Impression Part 2

This week, Jeff finishes a two-part podcast on how to make a good impression! This is one of the most important interactions in any sale, whether it's over the phone or in person. You only have one chance to make a first impression, so follow these 8 steps to make sure it's your absolute best! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on July 31, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 37- Set the Tone!

This week, Jeff continues with his series on how to hire and develop great service advisors. After you've properly posted the advertisement for job opening and interviewed, the period between transition can be crucial. We all know the first day sets the tone- so you have to make sure new hires are prepared and excited! Stay tuned to hear Jeff's tips on how to incorporate training prior to the first day on the job. Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on July 26, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 37- How to Make a Good Impression Part 1

This week, Jeff starts a two-part podcast on how to make a good impression! This is one of the most important interactions in any sale, whether it's over the phone or in person. You only have one chance to make a first impression, so follow these 8 steps to make sure it's your absolute best! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on July 24, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 36- How to Interview Service Advisors

This week, Jeff continues his series on how to find and hire service advisors. Whether it is finding grammatical errors on resumes or some key signals during the actual interview, there are some crucial points to look out for. Stay tuned to hear Jeff's top 4 points during the interview! Write them down, use them, and let us know how successful your advisor search turns out to be! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

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Added by Jeff Cowan on July 19, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 36- Closing Sales in Your Daily Life

This week, Jeff tells a personal story that perfectly outlines how we all act as "closers" in our daily life! By tying together some key points and sometimes unnoticed steps to a sale, we maximize our opportunity. Opportunity does not always equal more money, but stay tuned to hear how it can get you to your goals! Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on July 17, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast: Episode 35- Your Price is Too High!

This week, Jeff covers how to tackle the objection of "Price". Too high or too low, people expect you to cater the price to their budget, even though it isn't always realistic for both parties. Stay tuned to hear Jeff's top 3 points to overcome this objection! Copyright 2018 Wm Jeff Cowan



Website: TheJeffCowan.com

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Added by Jeff Cowan on July 3, 2018 at 12:00pm — No Comments

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Don't miss out on this 24-hour flash sale! Contact us at 800-248-2931 or email info@jcowansprotalk.com to inquire today!…

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Added by Jeff Cowan on July 2, 2018 at 6:19pm — No Comments

Write Service Podcast- Episode 35: How to Find Great Service Advisors!

This week, Jeff begins a new series on how to find great service advisors, where to find them, and how to make them the best for your dealership! He will show you how to motivate your current advisors, post effective job advertisements, and how to train them for highest retention. Stay tuned for the first few tips of the series! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on June 28, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 34: Summertime Success!

Summer is officially here! It's easy to get wrapped up in the nice weather, to have the urge for vacation, or to loosen the reins within your career. This week, Jeff discusses how to make the most out of your summer! Whether it's having meetings outside or incorporating seasonal training, there are many ways to make this summer your best yet! Stay tuned for his best tips and techniques. Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on June 26, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 34: Tips for Summer Business

Summer is officially here! For many of us, that means business is booming, challenges arise, and we can feel easily overwhelmed. This week, Jeff discusses a three-step solution to staying on top during summertime and maximize your time on the drive. The bottom line is that we can't change reality- we can only embrace it! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on June 21, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 33: The Buy A Suit Technique

Struggling with getting the presentation? Or even struggling with up-sells? The key is to reassure your customer that they are in the right place, at the right time, with the person who can get the job done. Stay tuned to hear exact word tracks for this technique, tips to get the sale, and increase your up-sells! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on June 19, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 33: The Fear of Change

Do you find yourself managing someone that just seems untrainable? Why is it that after one year on the drive, good habits go out of the window? Easy- change is happening! There are five key points that happen when the fear of change kicks in. Stay tuned to hear Jeff's tips, how to address them, and how to embrace change! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on June 14, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 32: How to Overcome the Price Objection

This week, Jeff discusses how to counter the dreaded price objection! It's a simple concept; You don't decrease your price, you increase the value! Stay tuned to hear many ways that Jeff suggests to increase the value on any product or service you sell. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

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Added by Jeff Cowan on June 12, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 32- The Myths of Writing Service Part 4

This week, Jeff continues with the last five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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Added by Jeff Cowan on June 7, 2018 at 12:00pm — No Comments

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