PureCars will also host a webinar on Sept. 22 where they will talk about the below data in more detail. Click here to register.

 FOR IMMEDIATE RELEASE 

PURECARS DEALER SURVEY OF DIGITAL ADVERTISING TRENDS SHOWS A MAJOR DISCONNECT BETWEEN THEIR CURRENT SPEND VERSUS WHERE THEY GET THE MOST ROI

ATLANTA, GA – (September 20, 2022)…

Yes, it’s true, more people are shopping and buying cars and trucks online. Research firm Frost and Sullivan forecasts six million cars will be sold online around the world in 2025. It’s obviously convenient but there are still plenty of threats of fraud to be on the lookout for – fraud that can harm both the consumer and the dealer/lender. Online car-buying scams are widespread today and can take the form of fake ads, gift card rip-offs, fraudulent wire transfers, title washing,…

If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?  

I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?” 

That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…

WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS

Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes

NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…

Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.

According to a recent survey…

CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country.

Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn…

NEW YORK – May 24, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today new analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from…

A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at.

Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and…

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.

The powersports market experienced record growth during 2021, with the…

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL, Adding Complementary Portfolio to Asset Protection Division

March 21, 2022 (Birmingham,…

Market Scan is poised to continue its extraordinary growth through the introduction of the Industry’s first and only Analytics Solution that empowers OEMs to design precise and targeted incentive and rebate programs – in REAL TIME

Camarillo, California (March 8, 2022)…

Protective Asset Protection, a leading provider of F&I programs, services and the Protective dealer owned warranty company program, enters 2022 promoting the new Protective brand identity to the automotive, marine and powersport industries.

The new brand identity was formally launched in September 2021, and exemplifies Protective’s 114-year…

Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases  

CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.

The Cars for Sale Pilot Program enables PureCars’ Mazda dealer partners to showcase their inventory directly on Google Business…

ATLANTA – (February 8, 2022) – Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.

PureCars is part of a select group of…

Miami, FL Feb 4, 2022

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple. 

As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer…

CINCINNATI, OHIO (November 30, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its third-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the third quarter on brand-specific search traffic, lease mileage report, lease listing incentive data and the appetite for domestic versus foreign…

Lease Credit Approvals Reached 67.6% in September; Down from 71.3% in August  

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September. The approval rate is a slight decrease from the 71.3% rate in August.     

    

The September number is similar to the approval rate at…

Swapalease.com, the nation’s largest car lease marketplace, released today new data that uncovers a growing trend in auto leases that is directly tied in with the ongoing microchip shortages and new-vehicle dealership inventory challenges.

Over the past 12 months Swapalease.com is seeing a nearly 500% increase in the number of leases getting bought out in its nationwide online marketplace. These leased vehicles are listed typically between 15 and 20 months old, and in many cases have…