By Ryan Williams, President, Fidelis PPM

When a business fails, failure is rarely sudden. A post-mortem will usually uncover when and where the first rust of failure set in.

Take for example, the case of a failed mainline import store. Rust first crept in when uninspired management failed to update store…

By Dennis McGinn from AutoSuccess

​Lots of folks suit up to look the part. Unless the general manager of your dealership looks the part and plays that role hard, though, with passion and an enduring commitment to excellence, your dealership will not be great.

GMs fill big shoes. They cover a lot of acreage in their…

Find the sweet spot between the two to make your dealership as profitable as possible, and retain/cultivate the best sales talent.…

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Joe: It’s a pleasure to welcome to CBT news for the first time, Sally Whitesell, founder and CEO of SW Service Solutions. Sally, thank you for taking time with us today.

Sally: Well thank you for having me, it’s a pleasure.…

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.

This…

It seems that anybody who is anybody in the training sphere has an online platform. Because of this, it is important for you to understand exactly what you’re getting and what you’re looking for from any trainer or training program. Dealers call companies like NCM and mine, every day, to ask for training, and some will make it a point to specifically ask for live training. What they want is for someone to come in and talk to their people, for several hours a day, for a few days, explaining…

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

In 2004, the Lego company was on the verge of bankruptcy. Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego Magazine, directed to kids in their new Lego Club, launched design competitions and introduced Mindstorms, the…

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…

One of the things I have learned about life is there will be times of great loss. You won’t get the job or promotion. You might face an illness with a family member, coworker or even yourself. You might struggle financially and be challenged every week as you try to pay your bills and meet your commitments.…

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

But think for a just a second here, does your OEM really care whether your customer stays…