Featured Blog Posts (3,897)

Stream Companies Acquires WorldDealer

Stream Companies Acquires WorldDealer

Forms One of the Largest Integrated Dealer Agencies in US

Malvern, PA (PRWEB) May 04, 2017 -- Stream Companies is pleased to announce it has acquired

WorldDealer, an integrated advertising agency and automotive website company. With this strategic addition to one of the fastest growing…

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Added by Dan Ferguson on May 5, 2017 at 1:30pm — No Comments

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.

Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments

Women’s 2017 Top Rated Car Brands when Purchasing

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

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Added by Anne Fleming on May 3, 2017 at 1:07pm — 1 Comment

Female Customers in Sales or Service

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

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Added by David Lewis on March 1, 2016 at 9:40am — 1 Comment

"I Want to Think About It" - Most Common and Vague Objection by Richard Keeney

It's understandable that customers often need our help to find closure on a specific vehicle. The most common and vague objection is agreeably "I want to think about it."

These are the five reasons why we believe the customer says that.

1. Uncomfortable with price issues

2. Uncomfortable with you or the other staff

3. Not…

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Added by Richard Keeney on April 28, 2017 at 4:53pm — No Comments

It's Not What You Say, It's How You Say It

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.

 

Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely written email meant that person was angry, but in fact, they…

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Added by Timmy D. James on April 27, 2017 at 9:54am — 4 Comments

BLACK BOOK POWERS ONLINE TRADE APPRAISALS FOR NSIGHTLIVE'S PIONEERING DIGITAL CONTENT PLATFORM

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online trade appraisal resource for NsightLive, a leading content engagement company that delivers quality leads to dealers through its pioneering Live content platform.

With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not…

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Added by Black Book on April 26, 2017 at 10:08am — No Comments

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

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Added by Paul Potratz on April 21, 2017 at 4:49pm — No Comments

So YOU Want to Be a Manager - Can You Cut It?

5:30 AM and The #AlphaDawg is on the Point

SO YOU WANT TO BE A MANAGER... do you have what it takes?

First time in a long time I've been able to time stamp my Good-Morning Message at 5:30 AM. .... My visit to the Back Surgeon yesterday as an outpatient has me up and…

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Added by James A. Ziegler on March 16, 2017 at 1:30pm — 2 Comments

HOW DO YOU BREAK INTO MANAGEMENT IN THE CAR BUSINESS... AND HOW DO YOU ADVANCE IN YOUR CAREER?



JIM ZIEGLER NEEDS YOUR HELP ... THIS WEBINAR IS COMING UP THURSDAY  AND I AM ASKING MY FRIENDS TO HELP GET THE WORD OUT. PLEASE, RE-POST THIS EVERYWHERE AND INVITE YOUR FRIENDS AND CONTACTS TO SIGN UP FOR THIS WEBINAR... THANKS -…

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Added by James A. Ziegler on April 3, 2017 at 2:00pm — 1 Comment

Who's Bad? The Coach or The Players?

One (bad) habit I have every single morning is to check Fox Sports News the moment my feet are on the floor… For a sports fanatic like me, it’s a priority to check in with the overnight Premier League and Champions League scores.

This week has been a big week for that!

Barcelona getting done 4-0 to PSG! What the!

And yesterday, Arsenal getting done 5-1 to Bayern! That’s insane!

As I was reading the report of the Arsenal game, I came…

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Added by Dave Benson on February 16, 2017 at 2:50am — No Comments

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST

https://attendee.gotowebinar.com/register/4229265261108380418  

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …

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Added by Sean V. Bradley on April 12, 2017 at 11:40am — No Comments

Congrats You Opened A Dealership Now What?



Congrats You Opened A Dealership Now What? 

To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell…

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Added by Stan Sher on April 11, 2017 at 2:48am — No Comments

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

  1. Facebook is not going away;
  2. Most of your customers are already there;
  3. Your kitten pictures and inventory vomits aren’t being read; and
  4. Facebook Ads work, but you need to start communicating with these prospects!

Because…

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Added by Steve Stauning on April 4, 2017 at 6:59pm — 2 Comments

Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…

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Added by Anne Fleming on April 5, 2017 at 4:20pm — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

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Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments

The "Art" of Voicemail by Richard Keeney

With email and texting being the dominant forms of communication these days, we must remember that a good old fashioned phone conversation can be much more effective, helpful and personal.

Some on your staff may suffer from being a bit phone-shy, but in an industry dependent on following up on sold and non-sold customers, preparation is…

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Added by Richard Keeney on April 7, 2017 at 3:30pm — No Comments

BLACK BOOK DEPRECIATION REPORT SHOWS CONTINUED IMPROVEMENT IN VEHICLE RETENTION VALUES

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -0.6% in March. Cars overall saw depreciation of –0.3% versus trucks, which saw –0.8% depreciation. All vehicles are averaging a 12-month depreciation change of –17.9%.

In March, four vehicles including Compact Cars, Sporty Cars, Compact Vans and Full Size Vans, increased in value. Out of those vehicles, Compact Vans preformed the best, increasing by +2.1% in value. Vehicles in…

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Added by Black Book on April 6, 2017 at 11:18am — No Comments

Speaking the Same Language

This morning at breakfast I noticed a group of three individuals at the table next to me were speaking French. I naturally wondered what brought them to the United States and the town I was staying in however, that didn’t matter. It did intrigue me however, after a little thought I couldn’t understand a word…

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Added by Rob Gehring on April 5, 2017 at 10:00am — 1 Comment

The Customer’s Time is not yours so Stop Thinking it is!

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet is time. Everyone has too much to do with too little…

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Added by Ujj Nath on April 4, 2017 at 9:37am — No Comments

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